# First Lady-Curated Playlists This Michelle Obama Playlist Supports Her 62 Million Girls Campaign By Charlotte Joyce Kidd | Published 2015-10-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/obama-playlist References: [theboombox](http://theboombox.com/michelle-obama-day-of-the-girl-playlist-beyonce-lauryn-hill-janelle-monae/) & [62milliongirls](http://62milliongirls.com/) In celebration of the International Day of the Girl, this Michelle Obama playlist -- a collection of tracks handpicked by FLOTUS herself -- supports the 62 Million Girls campaign. The Michelle Obama playlist includes such inspirational female anthems as Beyonce's 'Run the World,' TLC's 'No Scrubs' and Aretha Franklin's 'Respect.' The First Lady's Day of the Girl playlist draws attention to the international celebration of young women, as well as the campaign she's been working on throughout her last year in office, 62 Million Girls. The awareness-raising movement points to the fact that 62 million girls throughout the world don't yet have access to education. It asks people from around the world who attended school to send in photographs of themselves with a caption describing what they took from their educational experience, creating an international, generation-spanning yearbook in celebration of every person's right to education. Image Credit: 62 Million Girls ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-curated Playlists:** Creating and promoting playlists handpicked by celebrities can attract new users to music streaming services. - **Education Campaigns:** Raising awareness about global education inequalities presents opportunities for donations and partnerships with education organizations. - **International Celebrations:** Capitalizing on international holidays and events can generate buzz and support for social and political campaigns. ### Sectors Adopting This - **Music Streaming:** Music streaming services can partner with celebrity curators to offer exclusive playlists to attract and retain users. - **Philanthropy:** Philanthropic organizations can collaborate with campaigns that raise awareness of social and political issues like education inequalities. - **Event Planning:** Creating events and promotions around international celebrations like the International Day of the Girl can increase visibility for social and political campaigns and attract support from new audiences. ## Related on Trend Hunter - [Branded Period Playlists](https://www.trendhunter.com/trends/playlist-for-periods.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md) - [Uplifting Team-Backed Collections](https://www.trendhunter.com/trends/miami-heat.md) - [Empowering Female Apparel Initiatives](https://www.trendhunter.com/trends/empowering-female-apparel-initiatives.md) - [Women's Day-Celebrating Chocolates](https://www.trendhunter.com/trends/mms-pack.md) - [Dating App-Backed Election Centers](https://www.trendhunter.com/trends/voting-initiative.md) - [Gender Gap-Addressing Education Initiatives](https://www.trendhunter.com/trends/girls-education1.md) - [Notable Females Cards](https://www.trendhunter.com/trends/women-that-changed-the-world.md)