# Candidates With Drinking Problems Tappening.com Awareness Ads By Ayman | Published 2008-09-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/obama-mccain-drinking-problem References: [adsoftheworld](http://adsoftheworld.com/media/print/tappeningcom_mccain) & [tappening](http://tappening.com/) Declaring that both presidential candidates Barack Obama and John McCain have a drinking problem is a sure way to get your ads noticed. And that is exactly what this ad campaign for tappening.com goes for. See, the ads inform us that both candidates have a real drinking problem; they drink bottled water. Why is it a problem? According to the campaign, manufacturing bottled water in America alone uses 17 million barrels of crude oil each year. Created by DiMassimo Goldstein, New York, USA, the ads urge you to “Get off the bottle” and advocate tap. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Anti-bottled Water Movement:** The growing trend of advocating for tap water over bottled water creates opportunities for disruptive innovation in the reusable water bottle and water filtration industries. - **Environmental Marketing:** Marketing campaigns that highlight the environmental impact of everyday products like bottled water create opportunities for disruptive innovation in sustainable packaging and alternative products. - **Political Advertising:** Controversial advertising that uses political candidates to draw attention to social and environmental issues creates opportunities for disruptive innovation in advertising and marketing techniques. ### Where This Applies - **Reusable Water Bottles:** The anti-bottled water movement creates opportunities for innovative reusable water bottle designs that appeal to environmentally conscious consumers. - **Water Filtration:** The growing trend towards tap water creates opportunities for innovative water filtration systems that provide clean, safe, and convenient water at home or on-the-go. - **Sustainable Packaging:** Environmental marketing campaigns create opportunities for disruptive innovation in sustainable packaging materials and design for consumer goods. ## Related on Trend Hunter - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Replenishing Mineral Water Campaigns](https://www.trendhunter.com/trends/crazy-dry-january.md) - [Provocative Tequila Campaigns](https://www.trendhunter.com/trends/censored-truth.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Energetic Filtered Water Campaigns](https://www.trendhunter.com/trends/taste-over-everything.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md)