# Presidential Probability Ads Intersena Lotteries Use Obama's Statistics to Show Odds of Winning By Vincent Salera | Published 2009-03-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/obama-inspired-lottery-tickets-intersena-lotteries-use-president-to-show-od References: [adsoftheworld](http://adsoftheworld.com/media/print/intersena_lotteries_medals) These clever ads for Intersena Lotteries from Brazil use President Obama to show that that the odds of winning the lottery are higher than a black man being the president of the United States. I love this [original concept](https://www.trendhunter.com/trends/legitimate-you) as well as its tagline: "Well, it is possible." The campaign also includes an ad that compares the probability of winning 14 Olympic gold medals to the [probability of winning the lottery](https://www.trendhunter.com/trends/partner-probability-calculator). The ads were created by [advertising agency](https://www.trendhunter.com/trends/outdoor-advertising-campaign) DDB Brasil, São Paulo, Brazil with creative direction by Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, and Sergio Valente. The copy was written by Adriano Matos. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Clever Advertising:** Disruptive innovation opportunity: Explore creative ways to convey messages and capture audience attention through clever advertising techniques. - **Comparison Marketing:** Disruptive innovation opportunity: Utilize comparison marketing to illustrate the value or probability of a product/service by juxtaposing it with recognizable and relatable concepts. - **Probability-based Messaging:** Disruptive innovation opportunity: Incorporate statistical probabilities into messaging to provide customers with a unique perspective on the likelihood of certain outcomes. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Innovate within the advertising industry by leveraging unconventional approaches to messaging and campaign concepts. - **Lottery:** Disruptive innovation opportunity: Develop lottery platforms that emphasize the probability aspect of winning, highlighting the feasibility and excitement of winning big. - **Marketing:** Disruptive innovation opportunity: Integrate probability-based messaging into marketing strategies to enhance customer engagement and create unique value propositions. ## Related on Trend Hunter - [Lottery Simulation Tools](https://www.trendhunter.com/trends/scratch-lottery-simulation-program.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Big Game Contest Ads](https://www.trendhunter.com/trends/turbotax-1.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md) - [Presidential Note Campaigns](https://www.trendhunter.com/trends/joe-biden.md) - [Convenience Store Lottery Campaigns](https://www.trendhunter.com/trends/spring-lottery-campaign.md) - [Champion Tax Ads](https://www.trendhunter.com/trends/hr-block-ad.md)