# Political Sodavertising PEPSI Promotes Refresheverything.com with Political Change By Ayman | Published 2009-01-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/obama-inauguration-pepsi-refresh-everything-ads-billboards References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/pepsi_taxi) & [refresheverything](http://www.refresheverything.com/) [Pepsi](https://www.trendhunter.com/trends/refresh-the-game) is capitalizing on the political change and Barack Obama's inauguration with a wide outdoor campaign to promote new search portal refresheverything.com. Ranging from billboards to banners, flags and taxi-top ads that use phrases like “Yes You Can,” “Together,” “Hooray,” and “Oh Boy,” each with the Pepsi logo replacing the letter 'O.' Each ad simply reads refresheverything.com. The campaign was created by [TBWA](https://www.trendhunter.com/trends/pet-ownership)\CHIAT\DAY, USA. **Implications** - By using their logo and integrating it into a historical political event, Pepsi has managed to associate themselves with a positive message. Additionally, the brand is creating a supportive post-political campaign, which means that they truly understand their target demographic and their political views and votes. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 46% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Political Advertising:** Opportunity for brands to leverage political events or movements to promote their products or services. - **Outdoor Advertising:** Utilizing billboards, banners, flags, and taxi-top ads to reach a wide audience and increase brand visibility. - **Brand Integration:** Associating a brand with a positive message or historical event to enhance brand perception and connect with target consumers. ### Who This Affects Most - **Beverage:** Opportunity for beverage brands to engage with customers and align themselves with political movements or events. - **Advertising:** Opportunity for advertising agencies to create innovative campaigns that integrate brands with political themes or moments. - **Digital Marketing:** Opportunity for digital marketing agencies to use online platforms and search portals to promote brands and leverage political events. ## Related on Trend Hunter - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md)