# Inaugural Presidential Check-Ins Obama Has Joined Foursquare to Connect With Voters By Christopher DeLuca | Published 2011-08-23 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/obama-has-joined-foursquare References: [mashable](http://mashable.com/2011/08/15/obama-joins-foursquare/) & [whitehouse.gov](http://www.whitehouse.gov/blog/2011/08/15/take-tip-white-house-foursquare) The President of the United States of America has something that no other President before him has done: Barrack Obama has joined Foursquare. Foursquare is a social media that allows users to check-in from their real world locations and let their followers know where they are. The news that Obama has joined Foursquare will certainly boost the popularity of the [social media site](https://www.trendhunter.com/trends/bf-island). The president will use the service to [connect with voters](https://www.trendhunter.com/trends/the-friendship-bus) in the lead up to the election. The news was broken via the White House blog. **Implications** - Social media has become a means of engaging with an audience and spreading a message in a way that was never before possible. President Obama uses of Foursquare of campaigning signals a brand that knows how to leverage new media in exciting ways to mobilize its consumers. Companies need to make social media a fundamental part of their communications strategy. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Political Check-ins:** The use of location-based social media for political campaigning and engagement. - **Government Social Media Adoption:** The adoption of social media platforms by government agencies for communication and engagement purposes. - **Personalized Political Experiences:** Using social media platforms to provide personalized political experiences and engagement for voters. ### Where This Applies - **Government:** Opportunity for government agencies to adopt social media platforms for communication and engagement with citizens. - **Marketing and Advertising:** Opportunity for marketers to leverage social media platforms for personalized political experiences and engagement with voters. - **Social Media:** Opportunity for social media platforms to tailor their services and offerings towards political campaigning and engagement. ## Related on Trend Hunter - [Child President Campaigns](https://www.trendhunter.com/trends/president-for-a-day.md) - [Dating App-Backed Election Centers](https://www.trendhunter.com/trends/voting-initiative.md) - [Event-Based Social Networking Applications](https://www.trendhunter.com/trends/plus-1.md) - [Political Campaign Game Maps](https://www.trendhunter.com/trends/freedom-town.md) - [Political Podcast Milestones](https://www.trendhunter.com/trends/joe-rogan-hosted-former-president-trump.md) - [Adventure-Focused Social Platforms](https://www.trendhunter.com/trends/adventurefocused-social-platform.md) - [Publicly Available Social Medias](https://www.trendhunter.com/trends/bluesky-open.md) - [Political Podcast Appearances](https://www.trendhunter.com/trends/kamala-harris-call-her-daddy.md) - [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md)