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# Presidential Typefaces
Obama Font Based On the President's Handwriting

By Marissa Brassfield | Published 2009-02-12 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/obama-font-44th-president
References: [i.gizmodo](http://i.gizmodo.com/5150459/the-obama-font-fights-the-recession-republicans-readability) & [insignedesign](http://www.insignedesign.com/obama/)

If your love for President Obama is so strong that you’d like all of your typewritten notes and letters to reflect his handwriting, there’s a font for you, and it’s called ‘44th President’ by Insigne.

Just like President Obama’s handwriting, ‘44th President’ slants a bit to the left. Insigne’s font was designed after analysis of a number of Obama’s [handwritten notes](https://www.trendhunter.com/trends/textor), and is available for download for $15.95. 20% of the profits will go to charity, although Insigne’s site for ‘44th President’ doesn’t say which one(s).

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 32% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### What Makes This Trend Stand Out

- **Custom Typography:** Creating personalized fonts based on individuals' handwriting provides a unique typographic experience and a sense of authenticity.
- **Authentic Branding:** Using custom typefaces that reflect an individual's handwriting can enhance brand identity and convey a genuine and personal touch.
- **Celebrity Influence:** Designing fonts based on famous personalities' handwriting taps into the market's fascination with celebrity culture and offers a connection to iconic figures.

### Sectors Adopting This

- **Graphic Design:** The graphic design industry can explore creating custom typefaces as a niche service, catering to clients who want distinctive and personalized branding.
- **Marketing and Advertising:** Advertising agencies and marketers can leverage custom typefaces based on celebrities' handwriting to create impactful campaigns and memorable brand experiences.
- **Charitable Organizations:** Charities can collaborate with font designers to create fonts based on renowned personalities' handwriting and generate fundraising opportunities through font sales.

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