# Presidential Puppies Obama Family's First Dog Will Make Media Debut on Tuesday By Marissa Brassfield | Published 2009-04-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/obama-first-dog References: [washingtonpost](http://www.washingtonpost.com/wp-dyn/content/story/2009/04/11/ST2009041102652.html?sid=ST2009041102652) & [firstdogcharlie](http://firstdogcharlie.com/) Although President Obama planned to debut Bo—the Portuguese water dog given to the Obamas by Senator Edward Kennedy—on Tuesday, through the magic of the Internet, images of the [First Dog](https://www.trendhunter.com/trends/first-lego-league) have already circulated throughout the blogosphere. A website called FirstDogCharlie.com published a photo of Charlie the Portuguese water dog, who was subsequently renamed Bo by the Obama family. There’s a curious “interview” of Bo published on FirstDogCharlie.com about his first few days with the Obama family at the [White House](https://www.trendhunter.com/trends/uber-and-doordash). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 69% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Why This Trend Is Growing - **Presidential Pets:** With the popularity of presidential pets and social media, there is an opportunity for pet-related companies to collaborate with the White House and create pet-themed products or campaigns. - **Internet Virality:** The quick online spread of Bo's debut proves the power of virality and the opportunity for businesses to utilize social media to create a buzz around their products or services. - **Political Marketing:** The use of presidential pets in marketing campaigns or as brand ambassadors presents an opportunity for companies to use their association with the White House to their advantage. ### Industries Being Reshaped - **Pet Industry:** The popularity of presidential pets could create a demand for pet-related products and services, especially those associated with the Portuguese water dog breed. - **Social Media:** Bo's debut demonstrates the importance of social media in today's society and the potential for companies to leverage social media platforms for marketing and engagement purposes. - **Marketing and Advertising:** The use of presidential pets in marketing campaigns presents an opportunity for companies to reach a wide audience and create a memorable, long-lasting impression on consumers. ## Related on Trend Hunter - [Puppy Dating App Giveaways](https://www.trendhunter.com/trends/puppy-dating-app-giveaways.md) - [Chief Barketing Officer Contests](https://www.trendhunter.com/trends/chief-barketing-officer.md) - [Dog-Friendly Airlines](https://www.trendhunter.com/trends/airline-for-dogs.md) - [Influencer Dog Treat Collections](https://www.trendhunter.com/trends/influencer-dog-treat-collection.md) - [Celebratory Dog Daycare Rebranding](https://www.trendhunter.com/trends/camp-bow-wow.md) - [Crispy Fried Chicken Hotdogs](https://www.trendhunter.com/trends/bos-bird-dog.md) - [Beer-Branded Dog Brackets](https://www.trendhunter.com/trends/busch-light-bark-bracket.md) - [Dog-Centric Summer Menus](https://www.trendhunter.com/trends/pup-menu.md) - [Personalized Pet Amenities](https://www.trendhunter.com/trends/fairmont-hotels-resorts1.md)