# Political Beer Ads Budweiser “Wassup” Boys Endorse Obama By Elsa Blaine | Published 2008-10-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/obama-change-campaign-ads-wassup-2008 References: [advertolog](http://www.advertolog.com/paedia/reels/2008/10/25/514159/) After 8 years, the [Budweiser boys](https://www.trendhunter.com/trends/real-american-beer-unveils) of “Wassup” fame are back, and they’ve reunited for an [Obama campaign commercial](https://www.trendhunter.com/trends/7-stages-of-defeat). The video has the men in a much unhappier state than when they were last seen. There’s no beer, [football game](https://www.trendhunter.com/trends/coors-light-coors-light) or pizza. Now they’re jobless, homeless, fighting in Iraq, experiencing the economic crisis, and unable to afford medical treatment. “Wassup? Change, that’s wassup,” is the new tagline, and the guys are certain that Obama is their man. The piece was produced by Katie Matson Walker of Believe Media, under the direction of Charles Stone. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Political Beer Advertising:** Disruptive innovation opportunity: Creating politically-themed beer advertisements to appeal to consumer values and increase brand loyalty. - **Celebrity Endorsements in Politics:** Disruptive innovation opportunity: Utilizing famous personalities to endorse political candidates and create engaging campaign commercials. - **Using Nostalgia in Advertising:** Disruptive innovation opportunity: Tapping into nostalgia by bringing back iconic characters and concepts to create powerful and relatable advertising campaigns. ### Who This Affects Most - **Beer Industry:** Disruptive innovation opportunity: Introducing unique marketing strategies that align beer brands with political or social causes to attract a broader consumer base. - **Political Campaign Consulting:** Disruptive innovation opportunity: Incorporating popular culture references and creative storytelling techniques into campaign commercials to engage and connect with voters. - **Entertainment Marketing:** Disruptive innovation opportunity: Partnering with celebrities and media platforms to create politically-themed advertisements that resonate with diverse audiences. ## Related on Trend Hunter - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md)