# Political Brand Sponsorship Abercrombie & Fitch Back Obama By Ayman | Published 2008-04-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/obama-abercrombie-fitch References: [adrants](http://www.adrants.com/2008/04/abercrombie-fitch-sponsors-obamas.php) A recent [obvious product placement](https://www.trendhunter.com/trends/mwcurated) for the Barack Obama campaign has been creating much buzz in the blogsphere. The reason is that it is for non-other than the sexed-up *[Abercrombie & Fitch](https://www.trendhunter.com/trends/af-wedding-shop)* brand. Three young guys, wearing tshirts with big Abercrombie & Fitch logos, stood directly behind the presidential candidate while he made a recent concession speech. The spot is a bulls-eye infront of the camera, and the fact that it is not one or two, but three Abercrombie & Fitch "models" make it a sure endorsement. While it's a good strategy to appeal to the young voter demographic, it is just too blatant and in-your-face for my taste. What's next, Obama modeling on the next Abercrombie & Fitch billboards and infamous controversial [magalog](http://www.trendhunter.com/trends/new-af-quarterly)? FYI, the main image was created by [PONTO](http://prettyontheoutside.typepad.com/gilmore/2008/04/obamacrombie-fi.html). See more Obama related posts in Jeremy's Top 13 Obama trend: ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 74% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Brand Sponsorship:** With political campaigns increasingly relying on donations from corporations, brands sponsoring candidates is a trend that is likely to continue disrupting politics. - **Youth Targeted Marketing:** A key innovation opportunity amidst the overtness of this political product placement is for brands to come up with more subtle and tasteful ways of targeting young voters. - **Celebrity Endorsements:** While brand endorsements by politicians are not uncommon, there is an opportunity for brands to collaborate with influencers to reach broader audiences and showcase their products in impactful ways. ### Who This Affects Most - **Politics:** Political campaigns are an industry where brands can sponsor candidates, reach voters, and garner real influence. - **Fashion Retail:** The trend of brands being keenly involved in political marketing creates a niche for the fashion industry to boost their marketing efforts by incrementing their involvement in the political landscape. - **Advertising:** Sponsoring political campaigns and candidates is a growing advertising industry to effectively boost product sales and brand awareness amongst the targeted consumer audience. ## Related on Trend Hunter - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Gen Z-Centric Campaigns](https://www.trendhunter.com/trends/shift-happens.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Political Campaign Game Maps](https://www.trendhunter.com/trends/freedom-town.md)