# Ready-Made Dairy-Free Pancakes OaYeah! Pancakes are Ready to Enjoy Right Out of the Pack By Michael Hemsworth | Published 2023-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oayeah-pancakes References: [foodbev](https://www.foodbev.com/news/bakeaway-to-launch-dairy-free-pancake-brand/) & [bakeaway.uk](https://www.bakeaway.uk.com)  The OaYeah! pancakes are being launched by UK-based [BakeAway](https://www.trendhunter.com/trends/mprotein-protein-pancakes) as a ready-made product perfect for shoppers to pick up as an easy, delicious and free-from potion. The product features an [oat-based milk alternative](https://www.trendhunter.com/trends/kall-oat-milk) in the recipe instead of dairy, and comes in Original and Fluffy varieties to choose from. Each of the products feature a slightly different taste and texture to provide a thick American-style for the Fluffy and more traditional approach for the Original. The pancakes are being launched at [Sainsbury's](https://www.trendhunter.com/trends/safetylcious-chocolate-chip-oat-squares) starting on February 15, 2022 for £2.40 per pack. Marketing Manager Jennie Bosson spoke on the OaYeah! pancakes saying, "We’re delighted to launch OaYeah! in the UK just in time for Pancake Day… We know that Gen Z consumers are passionate about trying dairy-free and healthy alternatives, OaYeah! provides an entry point into the pancake category for these consumers." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 53% | Activity: 58% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Dairy-free Alternatives:** There is a growing trend towards dairy-free alternatives in various food products, providing opportunities for companies to innovate in this space. - **Convenience Foods:** Ready-made and easy-to-prepare convenience foods are becoming increasingly popular, creating prospects for companies to develop new and innovative products for this market. - **Oat-based Products:** The use of oats as a dairy alternative is gaining in popularity, leading the way for companies to create a range of oat-based products across various industries. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the trend towards dairy-free alternatives and convenience foods to create new products that meet the needs of health-conscious and time-poor consumers. - **Retail:** Retailers can exploit the growing demand for dairy-free and convenience food products to offer a range of ready-made options to customers looking for quick and easy meal solutions. - **Health and Wellness:** The health and wellness industry can take advantage of the trend towards dairy-free options to create innovative products that cater to consumers looking for health benefits without compromising on taste. ## Related on Trend Hunter - [American-Style Breakfast Mixes](https://www.trendhunter.com/trends/american-style-pancake-mix.md) - [Ready-to-Eat Chocolate Pancakes](https://www.trendhunter.com/trends/choc-chips-pancakes.md) - [Ready-to-Eat Protein Pancakes](https://www.trendhunter.com/trends/mprotein-protein-pancakes.md) - [Heat-and-Eat Prepackaged Pancakes](https://www.trendhunter.com/trends/abracadebora-pancakes.md) - [Snacking-Friendly Protein Pancakes](https://www.trendhunter.com/trends/high-protein-pancakes.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Frozen Protein-Rich Pancakes](https://www.trendhunter.com/trends/frozen-protein-pancakes.md) - [Potato-Based Pancake Mixes](https://www.trendhunter.com/trends/potato-protein-pancake-mix.md) - [Savory Pancake Mixes](https://www.trendhunter.com/trends/ojaswe-pancake-mix.md)