# Shopping Bag-Inspired Briefcases The 'Oaxaca Case' Combines the Generic with the Sophisticated By Cody Turner | Published 2012-07-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/oaxaca-case References: [design-milk](http://design-milk.com/oaxaca-case-by-joseph-guerra/) & [josephguerra](http://www.josephguerra.com/oaxaca-case) A new form of briefcase has emerged from created Joseph Guerra called the 'Oaxaca Case.' This new design takes a look at the briefcase in a whole new light; not only is it suitable for the office, but also for a day at the beach. Joseph Guerra, a recent graduate of RSID, created the Oaxaca Case using a sheet of polypropylene material that is laser cut and then scored using a [CNC](https://www.trendhunter.com/trends/soundlink-plus) milling machine. The basic concept for the case came from re-imagining the [basic plastic shopping basket](https://www.trendhunter.com/trends/march-packable-tote-bag) that can be seen at most grocery stores. The open pattern of the case combined with the professional tone of the briefcase design allows for the piece to appeal to a broader market. Its easy-to-assemble design makes this a must-have for any traveler. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Shopping Bag-inspired Design:** Opportunity for designers to create innovative products by incorporating elements of shopping bags into their designs. - **Multifunctional Briefcases:** A growing demand for briefcases that can be used for both professional and casual purposes, opening up opportunities for versatile designs. - **Sustainable Materials in Fashion:** Rising trend in using eco-friendly materials like polypropylene for fashion accessories, allowing for creative and environmentally conscious designs. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore incorporating shopping bag-inspired design elements into their accessory collections, providing unique and trendy options for consumers. - **Product Design:** Opportunity for product designers to create multifunctional briefcases that cater to the needs of both professional and casual users, offering convenience and style. - **Retail:** Retailers can tap into the demand for sustainable fashion accessories by offering products made from eco-friendly materials like polypropylene, attracting environmentally conscious consumers. ## Related on Trend Hunter - [Functional Comfort-Focused Briefcases](https://www.trendhunter.com/trends/apex-briefcase.md) - [Upcycled Carrying Bags](https://www.trendhunter.com/trends/coastline-ecosmart.md) - [Professional Metallic Briefcases](https://www.trendhunter.com/trends/aluminum-attach-case.md) - [Workstation-Equipped Laptop Bags](https://www.trendhunter.com/trends/workpod-mobile-office.md) - [Sleek Multifuntional Lifestyle Bags](https://www.trendhunter.com/trends/bask-bag.md) - [Chic Shadow Effect Suitcases](https://www.trendhunter.com/trends/suitcase-of-the-light.md) - [3d-Printed Retail Suitcases](https://www.trendhunter.com/trends/the-3d-printed-suitcase.md) - [Leather-Woven Luggages](https://www.trendhunter.com/trends/bottega-veneta-6.md) - [Opulent Designer Laptop Bags](https://www.trendhunter.com/trends/designer-laptop-bag.md)