# Plant-Powered Breakfast Jars Oatsu is a Portable, All-Natural, Ready-to-Eat Breakfast By Laura McQuarrie | Published 2022-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatsu References: [fabnews.live](https://fabnews.live/desk-ready-breakfast-salvation-for-capitals-returning-to-work-commuters/) & [oatsu](https://oatsu.co.uk/)  With people returning to working from the office, commuting and experiencing busy mornings at home, Oatsu is introducing itself as a nourishing, all-natural, plant-based breakfast that's ready to eat or take on the go. The [plant-based breakfast jars](https://www.trendhunter.com/trends/moma-foods) are perfectly portable and they speak to time-starved people who want to start their day off with a supportive meal. The plant-based breakfasts are just the right portions for a quick morning meal or an anytime snack and they can be found in enticing varieties like Choc Peanut, Blueberry & [Apple Cinnamon](https://www.trendhunter.com/trends/apples-cinnamon) and Banana Biscoff. The [simple overnight oats](https://www.trendhunter.com/trends/mush-protein-overnight-oats) provide satiety as a slow-release source of energy and they save people the hassle of needing to put together a few simple ingredients the night before. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 35% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Convenience:** Opportunity for food companies to create plant-based on-the-go meals for busy consumers. - **All-natural Ready-to-eat:** Market potential for more all-natural, quick-to-prepare packaged foods as consumers prioritize health and convenience. - **Portable Meal Solutions:** Increasing demand for portable meal options that provide nutrition and convenience for busy consumers. ### Industries Being Reshaped - **Food Manufacturing:** Opportunity to create lines of plant-based, all-natural, on-the-go meals to cater to the needs of busy consumers. - **Packaging:** Potential to create innovative and sustainable packaging solutions for on-the-go, all-natural, ready-to-eat meals. - **Retail:** Opportunity for retailers to stock plant-based, all-natural, on-the-go meals to cater to the needs of busy consumers. ## Related on Trend Hunter - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md) - [Prepackaged Overnight Oat Cereals](https://www.trendhunter.com/trends/dozy-oats.md) - [Plant-Based Overnight Oats](https://www.trendhunter.com/trends/cocojune.md) - [Fruit-Forward Oat Bowls](https://www.trendhunter.com/trends/oakberry.md) - [Customizable Oat Bowls](https://www.trendhunter.com/trends/oakmeal.md) - [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md) - [Protein-Packed Porridge Pots](https://www.trendhunter.com/trends/protein-porridge.md) - [Unique Ready-to-Eat Oats](https://www.trendhunter.com/trends/lemon-and-chocolate-coconut.md) - [Dessert-Like Oatmeal Bowls](https://www.trendhunter.com/trends/oatmeal-bowls.md)