# Plant-Based Eggnog Elmhurst 1925 Relaunches 'OatNog' and 'Pumpkin Spice Oat Creamer' for the Fall By Niko Pajkovic | Published 2022-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatnog References: [bevnet](https://www.bevnet.com/news/2022/elmhurst-1925-brings-back-best-selling-seasonal-varieties-pumpkin-spice-oat-creamer-and-oatnog) & [elmhurst1925](https://elmhurst1925.com/)  [Elmhurst](https://www.trendhunter.com/trends/elmhurst-1925-products) 1925, a dairy alternative brand specializing in plant-based milk made from nuts, has announced the relaunch of two of its popular seasonal offerings: 'OatNog' and '[Pumpkin Spice Oat](https://www.trendhunter.com/trends/pumpkin-spice-oat-barista) Creamer.' The two limited-time products will be offered alongside the brand's year-round lineup, which includes beverages such as French Vanilla, Chai Spice, and Unsweetened Hazelnut. The wintery OatNog has been formulated to be sipped or added to coffee, hot chocolate, or alcoholic drinks. Meanwhile, the Pumpkin Spice Oat Creamer offers consumers a rich and creamy vegan alternative that can be added to coffee or tea. “Our plant-based OatNog was a clear hit with consumers, and the magnitude of response to these seasonal beverages have shown us that more consumers than ever are looking for a clean label paired with a delicious taste," said Heba Mahmoud, Sr. Director of Brand Marketing at Elmhurst. Image Credit: Elmhurst ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 73% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Plant-based Milk:** Brands can innovatively develop more plant-based milk as a healthy and sustainable alternative to dairy milk. - **Seasonal Offerings:** Businesses can introduce more seasonal offerings to attract and retain customers throughout the year. - **Clean Labels:** There is an opportunity to increase interest in products with clean labels by ensuring transparency in ingredients and production processes. ### Who This Affects Most - **Food and Beverage:** Companies can develop innovative and healthy plant-based milk and seasonal offerings to meet consumer demand and preferences. - **Health and Wellness:** The health and wellness industry has an opportunity to promote the benefits of plant-based food and drink, leading to increased demand for such products. - **Marketing and Advertising:** Marketing and advertising agencies can assist businesses in promoting their plant-based and seasonal offerings while emphasizing clean labeling to attract target customers. ## Related on Trend Hunter - [Spiced Apple Pie Creamers](https://www.trendhunter.com/trends/elmhurst.md) - [Plant-Based Egg Nog](https://www.trendhunter.com/trends/oat-nog.md) - [Oat-Based Holiday Beverages](https://www.trendhunter.com/trends/chobani-oat-nog.md) - [Seasonal Macadamia Beverages](https://www.trendhunter.com/trends/veggnog.md) - [Festive Holiday-Themed Creamers](https://www.trendhunter.com/trends/winter-collection.md) - [Plant-Based Pumpkin Creamers](https://www.trendhunter.com/trends/nutpods-1.md) - [Hard Oat Nog Drinks](https://www.trendhunter.com/trends/hard-oat-nog.md) - [Plant-Based Pumpkin Beverages](https://www.trendhunter.com/trends/almond-pumpkin-spice.md) - [Dairy-Free Festive Drinks](https://www.trendhunter.com/trends/black-lines-festive-oatnog.md)