# Zero-Sugar Oatmilk Yogurts Hälsa's Plain Unsweetened Yogurt Shares Probiotics without Sugar By Laura McQuarrie | Published 2021-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatmilk-yogurt References: [prnewswire](https://www.prnewswire.com/news-releases/halsa-100-clean-launches-zero-sugar-oatmilk-yogurt-301224305.html) & [halsafoods](https://halsafoods.com) The newest addition to Hälsa's free-from, plant-based yogurt product range is the Plain Unsweetened Zero Sugar oatmilk yogurt, which has no naturally occurring sugar and [no added sugar](https://www.trendhunter.com/trends/zerog-added-sugar-drinks). According to Hälsa co-founder Helena Lumme, "It's a great way to get your daily [pre- and probiotics](https://www.trendhunter.com/trends/sourmilk) without adding any sugar to your diet." True to its guiding principle of never using a single artificial ingredient, this yogurt is free from all food additives and chemicals, from the manufacturing process to the recipe itself. Unlike many other kinds of [plant-based yogurts](https://www.trendhunter.com/trends/dairyfree-yogurts), this one does not have grains that are altered by chemicals or enzymes. The new clean-label oatmilk yogurt from Hälsa is available in a family-sized package that's vegan, dairy-free and shares just 90 calories per serving. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 64% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Zero-sugar Plant-based Yogurts:** Companies can continue to innovate in the plant-based yogurt market by offering zero-sugar, clean-label options. - **Clean-label Dairy-free Yogurts:** Creating dairy-free yogurts without additives, chemicals or artificial ingredients can appeal to health-conscious consumers who are looking for clean-label options. - **Probiotic-rich Yogurts Without Added Sugar:** Manufacturers can respond to the demand for sugar-free products by developing yogurts that are rich in probiotics and don't contain any added sugar. ### Sectors Adopting This - **Plant-based Food Industry:** The plant-based food industry can capitalize on the trend towards healthier options by offering plant-based products that are free from sugar and other additives. - **Dairy-free Food Industry:** The dairy-free food industry can benefit from offering clean-label yogurts that are free from artificial ingredients, chemicals and sugar. - **Probiotic Supplements Industry:** The probiotic supplements industry can expand its market by targeting consumers who are looking for a sugar-free way to get their daily dose of probiotics. ## Related on Trend Hunter - [Dairy-Free Greek-Style Yogurts](https://www.trendhunter.com/trends/unsweetened-plain-greek-style-yogurt.md) - [Vegan Probiotic Yogurt Products](https://www.trendhunter.com/trends/oat-kefir-yorgut.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Zero-Sugar Oatmilk Beverages](https://www.trendhunter.com/trends/zero-sugar-oatmilk.md) - [No-Added-Sugar Drinkable Yogurts](https://www.trendhunter.com/trends/zerog-added-sugar-drinks.md) - [Sugar-Free Alt Milks](https://www.trendhunter.com/trends/zero-sugar-oat-drink.md) - [Organic Dairy-Free Drinks](https://www.trendhunter.com/trends/rude-health-1.md) - [Dairy-Free Icelandic Yogurts](https://www.trendhunter.com/trends/oatmilk-skyr.md) - [Simplistic Plant-Based Frozen Yogurts](https://www.trendhunter.com/trends/plantbased-brown-sugar-vanilla-frozen-dessert.md)