# Fruit-Forward Oatmilk Smoothies Jamba Partnered with Oatly to Debut Two Oatmilk Smoothies By Grace Mahas | Published 2019-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatmilk-smoothies References: [chewboom](https://www.chewboom.com/2019/09/20/jamba-partners-with-oatly-for-the-debut-of-two-new-smoothies-made-with-oatmilk/) & [jamba](https://www.jamba.com/) As more consumers seek to limit their consumption of dairy in an effort to reduce carbon dioxide emissions and increase their health, more brands are producing plant-powered food products including juice and smoothy company Jamba that recently debuted two new oatmilk smoothies. The new oatmilk smoothies were created in partnership with gluten-free milk alternative brand Oatly and are available in two different flavors -- 'Smooth Talkin' Mango' and 'Matcha Lemon Squeeze.' These fruit-forward smoothies are both contain a high-concentration of vitamins and antioxidants making them a healthy snack choice. Consumers can purchase the new oatmilk smoothies at participating Jamba locations. The new smoothies are a perfect example of brands expanding their product portfolio to meet consumers' desires. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-powered Food Products:** Brands can develop innovative and sustainable plant-powered food products to cater to the increasing demand for dairy alternatives. - **Oatmilk Innovation:** Companies can explore oatmilk as an innovative and versatile ingredient in various food and beverage products, leveraging its health benefits and eco-friendliness. - **Health-conscious Snack Options:** There is a rising opportunity to create and market nutritious and flavorful snack options, such as fruit-forward oatmilk smoothies, to health-conscious consumers. ### Sectors Adopting This - **Beverage Manufacturing:** The beverage manufacturing industry can capitalize on the oatmilk trend by developing and launching oatmilk-based beverage options to meet consumer demand for dairy alternatives. - **Plant-based Food Production:** The plant-based food production industry can leverage oatmilk's popularity as a sustainable and healthy ingredient to create new dairy-free product offerings and expand their product lines. - **Fast Food and Quick-service Restaurants:** Fast food and quick-service restaurants can introduce oatmilk smoothies and other plant-powered food options to cater to the growing demand for healthier and eco-conscious menu choices. ## Related on Trend Hunter - [Plant-Based Watermelon Smoothies](https://www.trendhunter.com/trends/plantbased-watermelon-breeze.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Silky Oatmilk Smoothies](https://www.trendhunter.com/trends/oatmilk-smoothie.md) - [Chef-Crafted Smoothie Kits](https://www.trendhunter.com/trends/smoothie-kit.md) - [Eye-Catching Dual-Fruit Refreshments](https://www.trendhunter.com/trends/jamba-over-ice-drinks.md) - [Fine-Tuned Oat Milk Beverages](https://www.trendhunter.com/trends/oat-milk-varieties.md) - [All-Natural Fruit Beverages](https://www.trendhunter.com/trends/odwalla.md) - [Dessert-Like Oatmeal Bowls](https://www.trendhunter.com/trends/oatmeal-bowls.md) - [Social Good Smoothies](https://www.trendhunter.com/trends/two-good-1.md)