# Pea Protein-Infused Oat Milks Ripple Foods Launches a Healthy Milk Alternative, Oatmilk + Protein By Niko Pajkovic | Published 2022-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatmilk-protein References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/21429-ripple-foods-debuts-oatmilk-with-added-protein) & [ripplefoods](https://www.ripplefoods.com/)  Ripple Foods, a California-based brand specializing in pea protein products, has announced the launch of its newest beverage, 'Oatmilk + Protein.' The new milk-like drink is made from a blend of the brand's signature pea protein and oat milk. As a result, it contains an impressive 6 grams of protein per serving while delivering 50% more calcium and 50% less sugar than a standard cup of dairy milk. What's more, the beverage is 100% vegan, gluten-free and non-GMO, making it a viable option for those adhering to specialty diets. Currently, Ripple Foods 'Oatmilk + Protein' drink is being sold at various retailers, including [Albertson’s](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream) [Southern Division](https://www.trendhunter.com/trends/genetic-optimization), Jewel, and [Whole Foods Market](https://www.trendhunter.com/trends/whole-moon). In addition, the brand plans to roll out the drink at Target and Sprouts later this year. Image Credit: Ripple Foods ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 80% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pea Protein-based Beverages:** Incorporating pea protein into various beverages for added health benefits and vegan options. - **Oat Milk Products:** Developing and marketing various oat milk products due to its rising popularity and health benefits. - **Specialty Diet-friendly Foods and Beverages:** Creating food and beverage options that cater to various specialty diets, such as vegan, gluten-free, and non-GMO. ### Where This Applies - **Plant-based Food Industry:** Developing and marketing plant-based food and beverage products that cater to consumers' health and ethical concerns. - **Dairy Industry:** Adapting to the rising popularity of plant-based milk alternatives by exploring and incorporating alternative ingredients and production methods. - **Retail Industry:** Investing in and promoting the sales and marketing of specialty diet-friendly food and beverage products to cater to consumers' changing dietary needs and preferences. ## Related on Trend Hunter - [Protein-Rich Plant-Based Milks](https://www.trendhunter.com/trends/ripple-organic-plantbased-milk.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/nondairy-oat-beverage-with-pea-protein.md) - [Kid-Friendly Unsweetened Plant Milks](https://www.trendhunter.com/trends/ripple-foods.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/kall-oat-milk.md) - [Creamy Protein-Rich Oat Beverages](https://www.trendhunter.com/trends/nestl-natural-bliss-oat-milk.md) - [High-Protein Almond Alt Milks](https://www.trendhunter.com/trends/silk-protein.md) - [Protein-Rich Milk Alternatives](https://www.trendhunter.com/trends/proteinrich-milk-alternative.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md) - [Oat-Based Protein Drinks](https://www.trendhunter.com/trends/fazer-aito.md)