# Adaptogenic Alt Milks Floatmilk's Original Oatmilk +Adaptogens Won a World Dairy Innovation Award By Laura McQuarrie | Published 2024-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatmilk-adaptogens References: [foodbev](https://www.foodbev.com/news/world-dairy-innovation-awards-2024-winners-announced)  Floatmilk's Original Oatmilk +Adaptogens is a premium alternative milk with a coffeehouse-style formula for creating rich, creamy drinks without dairy. Consumers want [plant-based milk alternatives](https://www.trendhunter.com/trends/califia-farms-oat-barista-blend) with advanced formulas that [froth and foam](https://www.trendhunter.com/trends/silk-oat-cold-foam-creamer) as well as traditional dairy. In response, brands are developing high-performance, barista-quality options that deliver rich texture and consistency without relying on oils, gums or filler ingredients. Going above and beyond health-conscious consumers' basic interests, Floatmilk developed an [adaptogen-enhanced oat-based beverage](https://www.trendhunter.com/trends/adapt-drinks) to help the body better respond to stress, anxiety and fatigue, all while supporting whole-body well-being. Floatmilk's plant-based drink is such a standout that the Original Oatmilk + Adaptogens won the Dairy Alternative Innovation category at the World Dairy Innovation Awards 2024. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 74% | Activity: 84% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Adaptogen-enhanced Beverages:** Drink formulations are now incorporating adaptogens to aid stress, anxiety, and fatigue relief while supporting overall well-being. - **Advanced Plant-based Milk Alternatives:** Brands are crafting plant-based milks with high-performance, barista-quality features to replicate the rich texture and consistency of traditional dairy without additives. - **Award-winning Dairy Alternatives:** Innovative dairy alternatives like Floatmilk's oatmilk are being recognized at prestigious industry awards, highlighting the growing acceptance and quality of plant-based options. ### Where This Applies - **Functional Beverage Industry:** The push towards adaptogen-enhanced beverages presents opportunities for new product lines that cater to stress and wellness-oriented consumers. - **Plant-based Food Industry:** There is increasing demand for plant-based milk alternatives that offer both nutritional benefits and textural qualities closest to traditional dairy. - **Health and Wellness Industry:** The integration of adaptogens into everyday beverages reflects the broader trend of consumers seeking functional foods for holistic health benefits. ## Related on Trend Hunter - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Adaptogenic Oat Beverages](https://www.trendhunter.com/trends/lifeway-mshrm-oat.md) - [Organic Oat-Based Coffee Milks](https://www.trendhunter.com/trends/organic-oat-barista-blend.md) - [Functional Vitamin-Enriched Oat Milks](https://www.trendhunter.com/trends/minor-figures-hyper-oat.md) - [Customizable Oat Milks](https://www.trendhunter.com/trends/customizable-oat-milk.md) - [Coffee Enthusiast Alt Milks](https://www.trendhunter.com/trends/califia-farms-barista-blends.md) - [Dairy-Free Grain-Based Beverages](https://www.trendhunter.com/trends/alt-foods.md) - [Multipurpose Plant-Based Beverages](https://www.trendhunter.com/trends/moodrink.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md)