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# Sustainable Protein Cookies
Oatmega's New Protein Cookies are Made with Grass-Fed Whey Protein

By Katherine Pendrill | Published 2017-07-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/oatmega
References: [preparedfoods](http://www.preparedfoods.com/articles/120026-oatmega-grass-fed-whey-protein-cookies) & [shop.oatmega](http://shop.oatmega.com/)

For those who are looking for a way to add more protein to their diet without resorting to chalky protein shakes or sugary energy bars, Oatmega's new protein cookies are a great option. Made with a sustainable form of protein and available in three tasty flavors, the cookies make for a perfectly portable post-workout snack.

The new Oatmega protein cookies are a lineup of [better-for-you snacks](https://www.trendhunter.com/trends/highprotein-snacks) developed for health-concious consumers looking for a simple way to up their protein intake. The cookies themselves are made with [grass-fed whey](https://www.trendhunter.com/trends/grassfed-whey-protein-bars), which is a premium source of protein procured from New Zealand cows that have been pasture-raised and fed an antibiotic-free diet. Each cookie contains a whopping 12 to 13 grams of protein and is also packed with Omega-3s. The cookies are non-GMO, gluten-free and come in tasty flavors options such as Peanut Butter, Chocolate Chip and White Chocolate Macadamia.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 20% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Protein Snacks:** Developing better-for-you snacks using sustainable sources of protein, such as grass-fed whey, for health-conscious consumers.
- **Portable, Protein-rich Snacks:** Creating convenient and portable snacks, like Oatmega protein cookies, that provide a substantial amount of protein for post-workout and on-the-go nutrition.
- **Clean Label Protein Products:** Increasing demand for protein products that are non-GMO, gluten-free, and made with high-quality ingredients like grass-fed whey.

### Sectors Adopting This

- **Health Food Industry:** Opportunity for health food companies to tap into the growing demand for sustainable and protein-rich snacks.
- **Fitness and Sports Nutrition Industry:** Innovative product offerings like Oatmega protein cookies cater to the needs of fitness enthusiasts looking for convenient and protein-packed snacks.
- **Clean Label Food Industry:** Rising consumer preference for clean label and transparently sourced protein products presents opportunities for companies to develop new protein snacks made with premium ingredients.

## Related on Trend Hunter

- [Chocolate Protein Cookies](https://www.trendhunter.com/trends/wicked-protein.md)
- [Free-From Protein Cookies](https://www.trendhunter.com/trends/good-word.md)
- [Protein-Packed CPG Cookies](https://www.trendhunter.com/trends/the-protein-cookie.md)
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- [Pea Protein Cookies](https://www.trendhunter.com/trends/catalina-crunch-2.md)
- [Free-From Protein Cookies](https://www.trendhunter.com/trends/grainfree-protein-cookie.md)
- [Protein-Powered Mini Cookies](https://www.trendhunter.com/trends/protein-mini-cookies.md)
- [Nutritious Protein Biscuits](https://www.trendhunter.com/trends/protein-biskoot.md)
