# Oat-Based Smoothies Oatworks Packaging Makes Its Healthy Oatmeal Smoothie Ingredients Exciting By Laura McQuarrie | Published 2014-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatmeal-smoothie References: [thedieline](http://www.thedieline.com/blog/2014/7/14/oatworks-oat-powered-fruit-smoothies) & [oatworks](http://www.oatworks.com/) Even though they can be delicious, sometimes it's just hard to get excited about healthy food and drinks, but this is exactly what Oatworks set out to do with its [oatmeal smoothie drinks](https://www.trendhunter.com/trends/fazer-aito). With a base of oat and various types of fruits, the drinks contain [no artificial ingredients](https://www.trendhunter.com/trends/odwalla), no additional sugar and no preservatives. Each bottle is the equivalent of eating about two bowls of oatmeal, which makes it a super fortifying and satisfying thing to consume. Packaging and branding to position the product as something that stands out against other smoothies was developed by Drew Downie. The new bottles feature a bright design that shows off the vibrancy of flavors like Peach Mango, Pomegranate Blueberry and Strawberry Banana. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Healthy Food Packaging:** Opportunity to develop innovative packaging and branding strategies to make healthy food products more appealing to consumers. - **Oat-based Beverages:** Emerging trend of oat-based beverages as a healthier alternative to traditional smoothies, providing an opportunity to create innovative oat-based drink products. - **Natural Ingredients:** Rising demand for products made with natural ingredients, creating a market for innovative food and drink products that prioritize natural and wholesome ingredients. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to develop and market oat-based smoothie products that cater to health-conscious consumers. - **Packaging and Design:** Opportunity for packaging and design companies to create visually appealing and unique packaging solutions for healthy food and drink products. - **Health and Wellness:** Opportunity for the health and wellness industry to incorporate oat-based smoothies into their offerings, providing consumers with nutritious and convenient meal options. ## Related on Trend Hunter - [Oat-Infused Fruit Juices](https://www.trendhunter.com/trends/youce-by-vaihinge.md) - [Pouch-Packaged Fruit Smoothies](https://www.trendhunter.com/trends/motts-fruit-smoothie.md) - [Fruit-Forward Oat Bowls](https://www.trendhunter.com/trends/oakberry.md) - [Kids' Overnight Oat Smoothies](https://www.trendhunter.com/trends/overnight-oat-smoothies.md) - [Fruity Minimal Ingredient Oatmeals](https://www.trendhunter.com/trends/quaker-oats-fruit.md) - [Vitaminized Fruit Smoothies](https://www.trendhunter.com/trends/froosh.md) - [Blended Fruity Oat Snacks](https://www.trendhunter.com/trends/oaty-smooshies.md) - [Dessert-Like Oatmeal Bowls](https://www.trendhunter.com/trends/oatmeal-bowls.md) - [Two-Layer Superfood Smoothies](https://www.trendhunter.com/trends/layered-smoothies.md)