# Oatmeal 6-Packs Quaker Oats' Limited-Edition Oatmeal Pack for the Big Game Helps Fans "Pregrain" By Laura McQuarrie | Published 2022-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatmeal-pack References: [prnewswire](https://www.prnewswire.com/news-releases/quaker-invites-fans-to-pregrain-ahead-of-the-big-game-with-quaker-oats-6-pack-sweepstakes-301471075.html) & [youtube](https://www.youtube.com/watch?v=RMeNnpXfyYU)  In anticipation of the Big Game, Quaker is inviting fans to "pregrain" with oatmeal packs styled like sets of beer. The limited-edition oatmeal 6-pack inspires consumers to "crack open a hot one and 'pregrain' before the Big Game with a bowl of [Quaker Oats](https://www.trendhunter.com/trends/quaker-oats-fruit)." 100 fans will get to experience these special 6-packs before the Big Game and they share six mini canisters that each hold a packet of [Quaker Instant Oats](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign). To participate in the Quaker Pregrain Sweepstakes, fans are invited to head to the brand's Instagram page and tag a friend who they would like to crack open a canister with on the day of the game, and use the #QuakerPregrain and #Sweepstakes tags for their chance to be selected as a winner at random. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 40% | Activity: 92% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Food Packaging:** Opportunity for food brands to create limited-edition packaging, collaborating with popular events or occasions to boost sales. - **Marketing Through Social Media:** Opportunity for brands to leverage social media platforms to create buzz around their products and engage customers through contests or giveaways. - **New and Fun Ways to Consume Healthy Food:** Opportunity for health food brands to create new and whimsical ways for consumers to incorporate healthy food into their diet. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage brands have an opportunity to innovate their marketing strategy through fun and novel packaging and exciting social media campaigns. - **Sports and Event Management:** Companies involved in sports and event management could collaborate with food and beverage brands to offer unique food packaging that aligns with the event or occasion. - **Healthy Lifestyle:** Health food brands have the opportunity to create new and imaginative ways for consumers to embrace healthy eating habits, thereby enhancing their lifestyle. ## Related on Trend Hunter - [Football-Themed Cereal Packaging](https://www.trendhunter.com/trends/general-mills-football-packaging.md) - [Indulgent Breakfast Oat Cereals](https://www.trendhunter.com/trends/instant-quaker-oats.md) - [Whole Oat Baking Ingredients](https://www.trendhunter.com/trends/the-quaker-oat-flour.md) - [Fruity Minimal Ingredient Oatmeals](https://www.trendhunter.com/trends/quaker-oats-fruit.md) - [Football-Themed Cereal Promotions](https://www.trendhunter.com/trends/onpack-promo.md) - [Decadent Health-Conscious Porridges](https://www.trendhunter.com/trends/quaker-heavenly-oats.md) - [Nutty High-Protein Oats](https://www.trendhunter.com/trends/quaker-protein-peanut-butter.md) - [Prepackaged Overnight Oat Cereals](https://www.trendhunter.com/trends/dozy-oats.md) - [Instant No-Added-Sugar Oats](https://www.trendhunter.com/trends/quaker-simply-range.md)