# Creamy Porridge-Based Lattes Starbucks South Korea Now Offers a Breakfast-Inspired Oatmeal Latte By Katherine Pendrill | Published 2017-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatmeal-latte References: [brandeating](http://www.brandeating.com/2017/02/starbucks-korea-starts-lunar-new-year-with-oatmeal-latte.html) & [news.starbucks](https://news.starbucks.com/news/starbucks-lunar-new-year-2017) For those who have always wanted to combine their favorite breakfast dish with their preferred morning pick-me-up, [Starbucks](https://www.trendhunter.com/trends/vanilla-oat-milk) South Korea has created a creamy new beverage called the Oatmeal Latte. Featuring a blend of nutty, grain-based milk and the brand's signature espresso, the new drink is the ultimate early-morning energizer. The new Oatmeal Latte is a hybrid drink that is meant to combine the comforting flavor of porridge with the energizing caffeine boost of a latte. The drink itself feature an [oat milk base](https://www.trendhunter.com/trends/oatly-barista-editions), which is then combined with smooth Starbucks espresso. The drink is also topped with a sprinkling of crunchy grains and berries to bring out the nutty oatmeal flavor. While the idea of [combining a breakfast dish with coffee](https://www.trendhunter.com/trends/starbucks-japan-soupuccino) may sound unusual, the new drink is an efficient way to enjoy two popular Starbucks items at once. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Creamy Porridge Beverages:** Porridge-based lattes offer a creamy and innovative twist on traditional coffee drinks, providing opportunities for diverse porridge-based beverages. - **Hybrid Drinks:** Combining two beloved beverage categories can lead to delicious and unique drink creations in the beverage industry. - **Oat Milk Alternatives:** As consumers seek out more sustainable and plant-based options, oat milk is becoming a popular alternative for dairy and non-dairy milk options in the food and beverage industry. ### Industries Being Reshaped - **Coffee Shops:** Innovative porridge-based lattes offer coffee shops a new potential draw and way to stand out in the competitive coffee industry. - **Plant-based Alternatives:** The growing popularity of oat milk as a dairy and non-dairy alternative presents opportunities for food and beverage companies to expand their plant-based offerings. - **Breakfast Food:** Breakfast-inspired beverages such as oatmeal lattes create a bridge between breakfast dishes and coffee, offering new possibilities for innovative breakfast menu items. ## Related on Trend Hunter - [Oat-Based Vanilla Lattes](https://www.trendhunter.com/trends/vanilla-oat-milk.md) - [Nutty Oat-Flavored Fall Lattes](https://www.trendhunter.com/trends/pecan-crunch-oatmilk-latte.md) - [Icy Oat Milk Coffees](https://www.trendhunter.com/trends/iced-shaken-hazelnut-oatmilk-espresso.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Nostalgia-Inspired Holiday Beverages](https://www.trendhunter.com/trends/oat-nog-latte.md) - [Oat-Based Frappuccino Drinks](https://www.trendhunter.com/trends/oat-milk-frappuccino.md) - [Festive Mille-Feuille Lattes](https://www.trendhunter.com/trends/hazelnut-praline-millefeuille-oatmilk-latte.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md) - [Dairy-Free Fall Lattes](https://www.trendhunter.com/trends/apple-crisp-oatmilk-macchiato.md)