# Oatmeal Energy Packets CLIF Bar's Athlete Series Now Includes Ultra-Compact Oatmeal Servings By Laura McQuarrie | Published 2016-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatmeal-energy References: [trndmonitor](https://trndmonitor.com/supplement-spotlight-clif-bar-organic-energy-food/) & [clifbar](http://www.clifbar.com/products/Athlete-Series/organic-energy-food/banana-maple-oatmeal) The newest additions to CLIF Bar's Athlete Series includes two new oatmeal energy products that make it extremely easy to fuel up on the go. Oatmeal is known as a great source of fiber, vitamins, minerals, antioxidants, protein and complex carbohydrates. While it is often sold in single-serve packets for individual use, these pouches are designed to be even more convenient than those existing options on the market. The Banana Maple Oatmeal and [Apple Cinnamon Oatmeal pouches](https://www.trendhunter.com/trends/apples-cinnamon) are made with real food ingredients like fruit puree, sunflower seed butter, quinoa and organic brown sugar. CLIF Bar suggests consuming these [ready-to-eat oatmeal](https://www.trendhunter.com/trends/quaker-oats-fruit) pouches at least two to three hours before activity. [CLIF Bar's complete series](https://www.trendhunter.com/trends/clif-bar-cookies-crme) of Organic Energy Food also includes savory options that taste like Italian pizza, as well as tropical fruit varieties. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Convenient Oatmeal Fuel:** CLIF Bar's new oatmeal energy products offer ultra-compact and convenient options for on-the-go fueling. - **Real Food Ingredients:** The use of real food ingredients like fruit puree, sunflower seed butter, and quinoa in the oatmeal pouches promotes healthier and more nutritious snacking. - **Variety in Energy Food:** CLIF Bar's complete series of Organic Energy Food includes both sweet and savory options, catering to a wider range of consumer preferences. ### Where This Applies - **Health and Wellness:** The oatmeal energy packets cater to the health-conscious consumer seeking convenient and nutritious on-the-go snacks. - **Fitness and Sports:** The compact and energy-packed oatmeal products are ideal for athletes and fitness enthusiasts looking for quick and healthy fueling options. - **Food and Beverage:** The inclusion of real food ingredients and the expansion of CLIF Bar's energy food series present opportunities for innovation and growth in the food and beverage industry. ## Related on Trend Hunter - [Nostalgic Protein-Rich Oatmeals](https://www.trendhunter.com/trends/protein-oatmeal.md) - [Caffeinated Energy Bars](https://www.trendhunter.com/trends/clif-bar-caffeinated-collection.md) - [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md) - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md) - [Yogurt-Based Protein Oat Snacks](https://www.trendhunter.com/trends/nomadic-power-oats.md) - [Customizable Oat Bowls](https://www.trendhunter.com/trends/oakmeal.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Fruit-Forward Oat Bowls](https://www.trendhunter.com/trends/oakberry.md) - [Protein-Packed Overnight Oat Mixes](https://www.trendhunter.com/trends/overnight-protein-oats.md)