# Plant-Based Oatmeal Frozen Treats The Ben & Jerry's Oatmeal Dream Pie is Non-Dairy By Michael Hemsworth | Published 2023-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatmeal-dream-pie References: [foodbev](https://www.foodbev.com/news/unilevers-ben-jerrys-unveils-new-non-dairy-ice-cream-flavour/) & [benandjerrys](https://www.benandjerrys.ca)  The [Ben & Jerry's](https://www.trendhunter.com/trends/oat-based-1) Oatmeal Dream Pie non-dairy ice cream has been launched by the [Unilever](https://www.trendhunter.com/trends/animalfree-frozen-dairy-dessert)-owned brand as its latest alternative frozen dessert that's perfect for consumers to try out when a craving hits. The frozen treat is crafted with an oatmeal creme pie base that's infused with oatmeal cookie pieces from Partake along with swirls of marshmallow. Priced starting at $5.99, the frozen dessert is perfect for consumers to try out this year as a creamy yet dairy-free option that's perfect for those looking to avoid dairy alternatives. Head of [R&D](https://www.trendhunter.com/trends/oatly-4) Chris Rivard commented on the new Ben & Jerry's Oatmeal Dream Pie non-dairy ice cream saying, "Foodie fans can rejoice this new version of our nostalgic offering. We’re thrilled to partner with high-end suppliers who provide the incredible chunks and swirls fans expect from Ben & Jerry’s, and this flavour truly delivers.” ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 54% | Activity: 81% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Frozen Treats:** The plant-based trend in frozen treats presents a disruptive innovation opportunity for brands to innovate and create dairy-free and vegan products. - **Oatmeal-based Desserts:** The trend towards oatmeal-based desserts presents a disruptive innovation opportunity for brands to create unique, nostalgic products with a healthier twist. - **Non-dairy Ice Cream:** The non-dairy ice cream trend presents a disruptive innovation opportunity for brands to create alternative frozen desserts that cater to consumers looking for dairy-free options. ### Where This Applies - **Food and Beverage:** The food and beverage industry can take advantage of plant-based and non-dairy trends to create innovative products that cater to health-conscious consumers. - **Retail:** The retail industry can capitalize on the popularity of plant-based and non-dairy frozen treats by offering a wider selection of dairy-free options in-store and online. - **Hospitality:** The hospitality industry can tap into the trend towards oatmeal-based desserts by incorporating unique oatmeal-based desserts into their menus to attract health-conscious consumers. ## Related on Trend Hunter - [Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/oat-based-1.md) - [Chocolate-Packed Dairy-Free Frozen Desserts](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy.md) - [Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/nondairy-vanilla-bean-oat-frozen-dessert.md) - [Crowd-Pleasing Non-Dairy Desserts](https://www.trendhunter.com/trends/strawberry-cheezecake.md) - [Oat Milk-Based Vegan Desserts](https://www.trendhunter.com/trends/vegan-frozen-dessert-line.md) - [Decadent Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/hagen-dazs-oat-milk.md) - [Non-Dairy Dessert Tours](https://www.trendhunter.com/trends/ben-jerrys-creamy-dreamy-nondairy-tour.md) - [Chocolaty Pie-Flavored Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-mousse-pie.md) - [Oatmeal Cream Pie Ice Creams](https://www.trendhunter.com/trends/oatmeal-cream-pie.md)