# Freeze-Dried Snack Expansions Oatme! is Rebranding as Ohme! and Releasing a New Product By Lima Kalim | Published 2024-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatme-is-rebranding References: [ohmefoods](http://ohmefoods.com/password)  OATME! is rebranding as [OHME!](https://www.trendhunter.com/trends/yogurt-crunch) and releasing a new product, Mango Yogurt Crunch. This addition will expand the range of [freeze-dried fruit snacks](https://www.trendhunter.com/trends/tru-fru-4), offering natural flavors in a convenient form. OHME! is a British Columbia-based company that uses locally sourced fruit to create nutritious, flavorful freeze-dried snacks. The snacks are non-GMO, gluten-free, and free from added sugars. They can be eaten independently, used as mess-free snacks for kids, or incorporated into recipes and beverages. The non-yogurt flavors are plant-based. OHME!'s products will be available on July 15th on its website and priced at $12 per bag. The selection of berries and fruits includes strawberry, fig, durian, and dragonfruit, while the [yogurt crunches](https://www.trendhunter.com/trends/greek-yogurt-oats-seed-mix) are available in mango, strawberry, and pumpkin/carrot flavors. Image Credit: OHME! ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 80% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Freeze-dried Snacks:** The expanding variety of freeze-dried snacks offers consumers a convenient and healthy alternative to traditional snacks. - **Local Sourcing:** Using locally sourced fruits in production taps into the growing consumer demand for sustainable and regionally produced products. - **Plant-based Innovations:** The introduction of plant-based, freeze-dried snack options caters to the increasing number of consumers seeking vegan and vegetarian-friendly products. ### Who This Affects Most - **Snack Food Industry:** The development of new freeze-dried snack products can stimulate growth and innovation in the competitive snack food market. - **Health Food Industry:** Health-conscious consumers are driving demand for nutritious and natural snacks, creating opportunities within the health food sector. - **Local Agricultural Products:** Leveraging local agricultural produce for snack manufacturing supports local farmers and appeals to eco-minded consumers. ## Related on Trend Hunter - [Fruity Nutrient-Rich Holiday Snacks](https://www.trendhunter.com/trends/freezedried-snacks.md) - [Blueberry-Forward Yogurt Snacks](https://www.trendhunter.com/trends/yogurt-crunch.md) - [Freeze-Dried Fruit Snacks](https://www.trendhunter.com/trends/freezedried-fruit.md) - [Freeze-Dried Yogurt Bites](https://www.trendhunter.com/trends/freeze-dried-yogurt-bites.md) - [Freeze-Dried Fruit Bites](https://www.trendhunter.com/trends/freezedried-fruit-bites.md) - [Freeze-Dried Fig Snacks](https://www.trendhunter.com/trends/freeze-dried-fig.md) - [Vegan Allergen-Free Snack Bites](https://www.trendhunter.com/trends/ohh-foods-snack-bites.md) - [Yogurt-Based Protein Oat Snacks](https://www.trendhunter.com/trends/nomadic-power-oats.md) - [Crunchy Mulberry Snacks](https://www.trendhunter.com/trends/freeze-dried-fruit-snacks.md)