# Oat-Based Soft Serves KFC Has Launched Oatly Vegan Ice Cream in China By Niko Pajkovic | Published 2021-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatly-vegan-ice-cream References: [vegnews](https://vegnews.com/2021/9/kfc-oatly-vegan-ice-cream-china) & [kfc](http://kfc.com) International fast-food chain [Kentucky Fried Chicken](https://www.trendhunter.com/trends/kfc-x-stranger-things) (KFC) has introduced [Oatly](https://www.trendhunter.com/trends/oatly-5) vegan ice cream to its menus throughout China. The brand will now be offering these plant-based ice cream alternatives in two flavors: Strawberry and Chocolate. Considering KFC is a major fast-food chain known worldwide for its fried chicken, the addition of vegan-friendly desserts to its menus may seem a tad peculiar. That being said, the brand is simply keeping up with the competition, as the food industry continues to undergo a kind of plant-based revolution. Moreover, in partnering with Oatly, [KFC China](https://www.trendhunter.com/trends/kfc-china-1) is capitalizing on the rising popularity of oat-milk specifically and aligning themselves with a trendy new brand. Oatly began selling pints of vegan ice cream in 2019, which were so popular the company decided to make a move into soft serve -- the ice cream of choice for KFC China. Image Credit: KFC ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 76% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Desserts:** There is a growing demand for plant-based desserts as more consumers adopt a vegan lifestyle, creating a disruptive innovation opportunity for the food industry to create innovative plant-based desserts. - **Oat Milk:** The popularity of oat milk is growing, which presents an opportunity for the beverage industry to create new oat milk-based products. - **Soft Serve Ice Cream:** The introduction of oat milk-based soft serve ice cream is a new trend that is disrupting the traditional dairy-based ice cream industry, creating an opportunity for dairy-free alternatives. ### Who This Affects Most - **Fast Food:** As fast food chains expand their menus to include plant-based options, there is a disruptive innovation opportunity for the industry to create new vegan menu items. - **Dairy-free Products:** The rising popularity of oat-based products such as Oatly's vegan ice cream and milk presents a disruptive innovation opportunity for dairy-free product manufacturers to create oat milk-based products. - **Ice Cream:** The introduction of dairy-free alternatives to traditional ice cream is disrupting the industry and creating an opportunity for manufacturers to create innovative plant-based alternatives. ## Related on Trend Hunter - [Vegan Ice Cream Tours](https://www.trendhunter.com/trends/oatly-5.md) - [Vanilla Vegan Soft Serves](https://www.trendhunter.com/trends/vegan-soft-serve.md) - [Vegan Soft Serve Pop-Ups](https://www.trendhunter.com/trends/oatly-soft-serve.md) - [Plant-Based Fried Chicken Releases](https://www.trendhunter.com/trends/kfc-beyond-fried-chicken.md) - [Oat Milk-Based Vegan Desserts](https://www.trendhunter.com/trends/vegan-frozen-dessert-line.md) - [Frozen Oat Milk Cakes](https://www.trendhunter.com/trends/nondairy-dessert-cakes.md) - [Fast-Food Oat Milk Alternatives](https://www.trendhunter.com/trends/milk-lab.md) - [Collaboration Oat Milk Desserts](https://www.trendhunter.com/trends/carvel-and-oatly.md) - [Vegan Fried Chicken Menus](https://www.trendhunter.com/trends/vegan-fried-chicken-menu.md)