# Extra-Creamy Oat-Based Beverages Oatly Bio Barista Has a Vegan-Friendly Recipe By Michael Hemsworth | Published 2024-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatly-bio-barista References: [vegconomist](https://vegconomist.com/food-and-beverage/milk-and-dairy-alternatives/oatly-launches-organic-barista-oat-drink/) & [oatly](https://www.oatly.com)  The Oatly Bio [Barista](https://www.trendhunter.com/trends/oatbased-milk) beverage is a plant-based milk product formulated with the needs of baristas in mind to help them craft high-quality coffees without the use of traditional dairy. The product is making its debut in Germany and has an extra-creamy formulation that's perfect for achieving just the right level of froth. The organic oat milk was created in response to consumer demand and is expected to be well-received amongst oat drink fans on the hunt for a way to elevate their favorite cafe drinks. General Manager, [DACH & PL](https://www.trendhunter.com/trends/burger-king-and-oatly) at [Oatley](https://www.trendhunter.com/trends/oat-milk-varieties) Roland Griesebner spoke on the Oatly Bio Barista beverage saying, "We want to make it easy for people to replace animal dairy products with plant-based offerings. That’s why we developed our new drink the way a large number of consumers have told us – a barista version in organic quality without compromises in terms of functionality or taste, produced with the best organically grown ingredients." Image Credit: Oatly ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 80% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Milk Products:** The Oatly Bio Barista beverage is a vegan-friendly oat-based milk product formulated for baristas, showcasing the trend towards plant-based alternatives in the beverage industry. - **Specialty Barista Beverages:** Oatly's new extra-creamy oat-based beverage is designed specifically for baristas, reflecting the growing demand for innovative and high-quality coffee creations in the food and beverage industry. - **Organic Oat Milk:** The Oatly Bio Barista is made with organic oat milk, revealing the increasing consumer preference for organic and natural ingredients in the dairy alternative market. ### Where This Applies - **Plant-based Food and Beverage:** The popularity of plant-based milk products like the Oatly Bio Barista is disrupting the traditional dairy industry as more consumers seek vegan-friendly alternatives. - **Specialty Coffee:** The Oatly Bio Barista's focus on providing baristas with a creamy and frothy oat-based beverage highlights the opportunities for innovation and growth in the specialty coffee industry. - **Organic Food:** The use of organic oat milk in the Oatly Bio Barista taps into the rising demand for organic options in the food and beverage industry, presenting opportunities for organic food producers. ## Related on Trend Hunter - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [B2B Plant-Based Milks](https://www.trendhunter.com/trends/oatly-baristamatic.md) - [Enhanced Home Coffee Creations](https://www.trendhunter.com/trends/barista-lovers-oatmilk.md) - [Organic Oat-Based Coffee Milks](https://www.trendhunter.com/trends/organic-oat-barista-blend.md) - [Light Plant-Based Barista Milks](https://www.trendhunter.com/trends/oatly-barista-lighter-taste.md) - [Coffee Enthusiast Alt Milks](https://www.trendhunter.com/trends/califia-farms-barista-blends.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Latte-Ready Oat Milks](https://www.trendhunter.com/trends/oat-milk-barista.md) - [Plant-Based Barista-Inspired Milks](https://www.trendhunter.com/trends/califia-farms-oat-barista-blend.md)