# B2B Plant-Based Milks Oatly Baristamatic is Ready for Automatic Coffee Machine Use and More By Michael Hemsworth | Published 2025-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatly-baristamatic References: [vegconomist](https://vegconomist.com/food-and-beverage/milk-and-dairy-alternatives/oatly-presents-baristamatic-anuga-new-barista-product-catering-industry/) & [oatly](https://www.oatly.com/)  [Oatly](https://www.trendhunter.com/trends/oatly-bio-barista) Baristamatic is slated to be showcased by the brand at [Anuga Alternatives](https://www.trendhunter.com/trends/sweetzza) in Germany as a business-to-business (B2B) plant-based milk beverage that's targeted towards the hospitality industry. The product is optimize for use in automatic coffee machines to accommodate out-of-home use scenarios and will come in 1.5-liter containers, which will help to reduce overall packaging waste in the hospitality industry. The Oatly Baristamatic plant-based milk is reported to have the same taste and quality as well as the ability to be foamed to accommodate dairy-free cappuccinos and lattes. The product will be presented by the brand at the aforementioned show with sample also being performed to encourage operators to try it out when considering [plant-based options](https://www.trendhunter.com/trends/elmhurst-1925-product). Image Credit: Oatly ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 62% | Activity: 64% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **B2B Plant-based Beverages:** Oatly Baristamatic exemplifies the shift towards integrating plant-based alternatives in business-to-business transactions, particularly within the hospitality sector. - **Automation-optimized Products:** The development of Oatly Baristamatic highlights the trend towards optimizing plant-based products for automatic coffee machines, tailored for out-of-home consumption. - **Sustainable Packaging Solutions:** Offering the Oatly Baristamatic in 1.5-liter containers addresses a growing demand for reduced packaging waste within the hospitality industry. ### Industries Being Reshaped - **Hospitality:** The hospitality industry stands to benefit from innovative plant-based milk solutions that cater to diverse consumer dietary preferences. - **Foodservice Equipment:** Manufacturers of automatic coffee machines can gain from the rising compatibility with specialized plant-based milk products like Oatly Baristamatic. - **Sustainable Packaging:** The move towards larger, waste-reducing container sizes aligns with the evolving needs of the sustainable packaging industry. ## Related on Trend Hunter - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Foodservice-Ready Alt Milks](https://www.trendhunter.com/trends/minor-figures-baginbox-barista-oat.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Enhanced Home Coffee Creations](https://www.trendhunter.com/trends/barista-lovers-oatmilk.md) - [Versatile Plant-Based Cold Foams](https://www.trendhunter.com/trends/oatly-barista-cold-foam.md) - [Light Plant-Based Barista Milks](https://www.trendhunter.com/trends/oatly-barista-lighter-taste.md) - [Flavored Plant-Based Coffee Mixers](https://www.trendhunter.com/trends/oatly-barista-editions.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Organic Oat-Based Coffee Milks](https://www.trendhunter.com/trends/organic-oat-barista-blend.md)