# Dairy-Free Alcohol-Inspired Desserts Oatly Taps Malibu to Create a Summery Piña Oatlada Dessert By Kanesa D | Published 2024-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatly-7 References: [hypebae](https://hypebae.com/2024/7/malibu-oatly-pina-oatlada-summer-campaign-euro-event-info) & [oatly](https://www.oatly.com/)  [Oatly](https://www.trendhunter.com/trends/handels-ice-cream-and-oatly) has joined forces with [Malibu](https://www.trendhunter.com/trends/malibu-pink) to create a collaborative product infused with the essences of both brands. Their collaboration has birthed the 'Piña Oatlada,' a piña colada-flavored soft-serve ice cream. This inventive dessert represents a notable expansion of Oatly’s product line as the brand ventures into cross-industry collaborations and frozen treats while maintaining its [dairy and soy-free standards](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series). In addition to this innovative soft-serve treat, Oatly and Malibu have launched an exclusive, limited-edition merchandise collection that complements the Piña Oatlada release. This unique collection features acrylic visors, playful socks, and casual T-shirts. The highlight of the merchandise is an eye-catching, edible goblet in sandy hues, which not only serves as a vessel for the Piña Oatlada but also adds a fun, interactive element to the summer treat. Image Credit: Oatly, Malibu, [hypebae](https://hypebae.com/2024/7/malibu-oatly-pina-oatlada-summer-campaign-euro-event-info), [oatly](https://www.oatly.com/) ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 67% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Dairy-free Alcohol-infused Desserts:** The integration of popular alcoholic flavors into dairy-free desserts appeals to both health-conscious and indulgent consumer markets. - **Collaborative Limited-edition Merchandise:** Co-branded merchandise enhances brand visibility and creates exclusive, collectible items that strengthen customer loyalty and engagement. - **Interactive Edible Containers:** Edible containers introduce a novel eating experience that reduces waste and adds an element of fun to the consumption of frozen treats. ### Industries Being Reshaped - **Non-dairy Alternative Products:** The rising demand for dairy-free products encourages innovation in plant-based alternatives that can cater to dairy-sensitive and vegan consumers. - **Frozen Dessert Market:** Novelty and hybrid dessert products, such as alcohol-infused soft serves, attract adventurous consumers seeking new flavor experiences. - **Branded Merchandise:** Collaborating for limited-edition merchandise creates unique promotional opportunities and expands brand reach beyond traditional product lines. ## Related on Trend Hunter - [Boozy Plant-Based Soft Serves](https://www.trendhunter.com/trends/malibu-and-oatly.md) - [Collaborative Dairy-Free Desserts](https://www.trendhunter.com/trends/handels-ice-cream-and-oatly.md) - [Collaboration Oat Milk Desserts](https://www.trendhunter.com/trends/carvel-and-oatly.md) - [Oat Milk Liqueurs](https://www.trendhunter.com/trends/oatrageous.md) - [Dairy-Free Frozen Dessert Bars](https://www.trendhunter.com/trends/dairy-free-frozen-dessert-bar.md) - [Vegan Soft Serve Pop-Ups](https://www.trendhunter.com/trends/oatly-soft-serve.md) - [Vanilla Vegan Soft Serves](https://www.trendhunter.com/trends/vegan-soft-serve.md) - [Oat Milk-Based Vegan Desserts](https://www.trendhunter.com/trends/vegan-frozen-dessert-line.md) - [Vegan Ice Cream Tours](https://www.trendhunter.com/trends/oatly-5.md)