# Oat-Based Protein Beverages OATH's Ready-to-Drink Beverages Have 15-16 Grams of Protein By Laura McQuarrie | Published 2019-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oath References: [prnewswire](https://www.prnewswire.com/news-releases/meet-oath-new-organic-oat-milk-and-plant-protein-rtd-beverage-300937355.html) & [oathlife](https://oathlife.com/) OATH is a new brand that's sharing Organic Oat-Milk with Plant Protein as a first-of-its-kind product with 15 to 16 grams of protein and six to 10 grams of fiber. The [protein-rich oat-based beverages](https://www.trendhunter.com/trends/proteinrich-milk-alternative) are available in flavorful varieties like Double Chocolate, Matcha Chai, Indian Rose and Golden Turmeric. The [functional beverages](https://www.trendhunter.com/trends/minor-figures-hyper-oat) are about sharing more than protein with the body, as each variety is crafted to help with a specific benefit like boosting the metabolism, or providing energy or restoration. While the Double Chocolate Organic Oat-Milk with Plant Protein takes the form of an [oat milk product with almond protein](https://www.trendhunter.com/trends/silk-protein), the other varieties explore combinations like oat milk with almonds and pumpkin seeds. Organic Golden Turmeric Oat Milk with Almond & Pumpkin Seed Protein also contains activated MCT oil to make the product suitable as a breakfast replacement. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Oat-based Protein Beverages:** More brands are creating protein-fortified beverages using oats as the base ingredient. - **Functional Beverages:** Beverage brands are developing products that offer benefits beyond hydration, such as energy, metabolism boost, or restoration. - **Plant-based Proteins:** The trend of using plant-based proteins as a substitute to animal-derived proteins is growing, especially in the beverages industry. ### Sectors Adopting This - **Food and Beverage:** This industry can explore the creation of new and innovative beverages using oat-based and plant-based proteins, and also experiment with functional formulations to boost health and wellness. - **Nutraceuticals:** This industry can utilize oat-based and plant-based proteins to create functional beverages that have specific health benefits and can be marketed as natural health supplements. - **Fitness and Nutrition:** In this industry, manufacturers can use oat-based and plant-based protein beverages to create meal-replacement drinks that offer a convenient way to fulfill daily nutritional needs. ## Related on Trend Hunter - [Creamy Protein-Rich Oat Beverages](https://www.trendhunter.com/trends/nestl-natural-bliss-oat-milk.md) - [Oat-Based Protein Drinks](https://www.trendhunter.com/trends/fazer-aito.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/nondairy-oat-beverage-with-pea-protein.md) - [Protein-Packed Overnight Oats](https://www.trendhunter.com/trends/mush-protein-overnight-oats.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/kall-oat-milk.md) - [Creamy Plant-Based Protein Powders](https://www.trendhunter.com/trends/garden-of-life-organic-creamy-protein.md) - [High-Protein Oat Cereals](https://www.trendhunter.com/trends/bobs-red-mill-protein-oats.md) - [Organic Protein-Packed Functional Beverages](https://www.trendhunter.com/trends/functional-beverages1.md) - [Shelf-Stable Protein Shakes](https://www.trendhunter.com/trends/oikos-protein-shakes.md)