# Upcycled Oat Proteins SunOpta Released the 'OatGold' Protein Powder Made from Oat Milk Waste By Colin Smith | Published 2022-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatgold References: [vegconomist](https://vegconomist.com/food-and-beverage/ingredients/upcycled-oat-milk-waste/) & [sunopta](https://www.sunopta.com/plant-based-ingredients/oatgold/)  [SunOpta](https://www.trendhunter.com/trends/upcycled-oat-protein-cereal) released a new upcycled protein powder made from excess oats titled 'OatGold.' The oats are sourced from the oat milk production process, where many oats are leftover and are perfectly healthy to consume. These oats are often discarded, as it is an often expensive process to use these oats elsewhere. SunOpta, though, sought to reduce food production waste while bringing a new, better-for-you protein supplement to the market with its OatGold. The OatGold protein supplement comes in a powdered form, which makes it easy to add to baked goods, dips, drinks, and other prepared snacks. According to SunOpta, this [oat-based protein powder](https://www.trendhunter.com/trends/fazer-aito) is up to three times more protein-dense than traditional oat flours. On top of this, the powder is gluten-free and neutral in its taste, meaning it will simply absorb the taste of whatever recipe it is added to. SunOpta is not the sole voice backing up its OatGold protein, though, as the product has received full certification from 'Upcycled Certified,' a program ran by the [Upcycled Food Association](https://www.trendhunter.com/trends/capao-quinoa-squares) nonprofit agency. Image Credit: SunOpta ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 94% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Upcycled Ingredients:** There is an opportunity for businesses to upcycle food production waste into new, marketable products. - **Protein-dense Substitutes:** There is an opportunity for businesses to develop new protein-dense substitutes for traditional ingredients. - **Gluten-free Alternatives:** There is an opportunity for businesses to create more gluten-free alternatives for a variety of products. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from finding new ways to incorporate upcycled ingredients into their products. - **Fitness and Wellness:** The fitness and wellness industry can benefit from offering new protein-dense substitutes to their customers. - **Gluten-free Products:** The gluten-free products industry can benefit from exploring new ingredients to replace gluten-containing ingredients. ## Related on Trend Hunter - [Upcycled Oat Protein Cereals](https://www.trendhunter.com/trends/upcycled-oat-protein-cereal.md) - [Upcycled Sports Nutrition Powders](https://www.trendhunter.com/trends/sports-nutrition-powder.md) - [Upcycled Protein Shakes](https://www.trendhunter.com/trends/upcycled-protein-shake.md) - [Oat Drink Powders](https://www.trendhunter.com/trends/overherd.md) - [Plant-Based Protein Oats](https://www.trendhunter.com/trends/plantbased-protein-oats.md) - [Oat Milk Powders](https://www.trendhunter.com/trends/oat-mlk-powder.md) - [Plant-Based Protein Crisps](https://www.trendhunter.com/trends/upcycled-food.md) - [Protein-Packed Oat Puffs](https://www.trendhunter.com/trends/bsides-crunch-puffs.md) - [Upcycled Vegan Protein Formulas](https://www.trendhunter.com/trends/vegan-super-protein.md)