# Oat-Based Mochi Desserts Oatchi by Green Common is Hong Kong's First Oat-Based Mochi Dessert By Elena Rahman | Published 2021-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oatchi References: [greenqueen.hk](https://www.greenqueen.com.hk/hong-kong-vegan-oat-mochi/) & [greenmonday.org](https://greenmonday.org/zh-hant/greencommon/?gclid=CjwKCAjw_o-HBhAsEiwANqYhpzo_nh8I7k2ylgezpMsT-tru95MuHFETHTQ1ud5xi4HwezQRBUHjDxoCAIgQAvD_BwE) Oatchi is Hong Kong's first oat-based mochi ice cream dessert. The plant-based cafe and grocery store concept, [Green Common](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtles-pizzeria), based in Hong Kong, unveiled the new brand as part of the region's [Green Monday](https://www.trendhunter.com/trends/vplanet) campaign. The frozen plant-based dessert will be available at select outlets. Containing 17% fewer calories than its dairy counterpart, the Oatchi series is made with natural, [plant-based ingredients](https://www.trendhunter.com/trends/oatbased-frozen-dessert). The new brand responds to health-conscious consumer demands as well as the growing need for dairy alternatives due to dietary restrictions. The delicious dairy-free treats are available in three different flavors: green tea, mango, and strawberry. In addition to its vegan-friendly qualities, Oatchi is free from artificial flavors, colors, and preservatives. Currently, consumers can purchase 2 packs at a discounted rate. Image Credit: Green Queen ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 94% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Desserts:** The growing demand for healthier dessert alternatives, particularly plant-based options, presents a disruptive innovation opportunity for companies to invest in developing these products. - **Reduced-calorie Desserts:** Reducing calories in desserts is a key trend, offers potential for companies to aim for a wider consumer profile that includes those mindful of health and fitness. - **Natural and Preservative-free Ingredients:** Responding to consumer demand for clean label products to the forefront creates the opportunity for innovative products formulated with natural and preservative-free ingredients. ### Industries Being Reshaped - **Plant-based Food Industry:** The plant-based food industry is significantly growing; investment can be made in developing quality and diverse products, especially plant-based desserts, to meet consumer demands. - **Dessert Industry:** The dessert industry presents an opportunity for companies to innovate and offer a wider spectrum of healthier dessert options with reduced calories and natural ingredients. - **Grocery and Retail Industry:** The grocery and retail industry can expand the plant-based market and support the growing demand for healthier options by accommodating unique products and brands, such as Oatchi, that promote wellness. ## Related on Trend Hunter - [Oat Milk Mochi Desserts](https://www.trendhunter.com/trends/oat-milk-mochi-dessert.md) - [Decadent Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/hagen-dazs-oat-milk.md) - [Plant-Powered Mochi Cakes](https://www.trendhunter.com/trends/korean-mochi-cake.md) - [Oat Milk Ice Cream Shops](https://www.trendhunter.com/trends/oat-milk-ice-cream-shop.md) - [Dairy-Free Frozen Dessert Bars](https://www.trendhunter.com/trends/dairy-free-frozen-dessert-bar.md) - [Vegan Soft Serve Pop-Ups](https://www.trendhunter.com/trends/oatly-soft-serve.md) - [Dairy-Free Tiramisu Collections](https://www.trendhunter.com/trends/tiramisu-collection.md) - [Plant-Based Mochi Bites](https://www.trendhunter.com/trends/passionfruit-mochi-ice-cream.md) - [Oat Milk Liqueurs](https://www.trendhunter.com/trends/oatrageous.md)