# Versatile Oat-Based Beverages Silk's 'Oat Yeah' Line Supplies Creamy, Flavorful Dairy Alternatives By Laura McQuarrie | Published 2018-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-yeah References: [refinery29](https://www.refinery29.com/en-us/2018/12/219937/silk-oat-milk) & [silk](https://silk.com/products) Silk is adding to its wide assortment of [non-dairy milk alternatives](https://www.trendhunter.com/trends/califia-farms-simple-organic) with a new oat milk line called 'Oat Yeah.' The all-new line includes a trio of products that are branded as 'The Plain One,' 'The Vanilla One' and 'The Chocolate One,' each of which is touted as a great product to consume on its own, [stir into a cup of coffee](https://www.trendhunter.com/trends/califia-farms-oat-barista-blend) or enjoy by the spoonful. The dairy-free "oatmilk" products were developed to have a smooth and creamy texture inspired by dairy milk, yet also satisfy the nutritional needs and match the environmental values of today's consumer. The exceptional popularity of oat milk has led to shortages in many places around the world, as well as surging prices. Fortunately for those who are looking to get a taste of this new oatmilk product, a half-gallon carton is set to retail for less than $5. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Oat Milk Alternatives:** Opportunity for companies to create innovative and flavorful oat-based beverages that cater to the growing demand for dairy alternatives. - **Texture and Taste:** Opportunity to develop oat milk products with smooth and creamy textures that mimic dairy milk, appealing to consumers seeking comparable experiences. - **Affordable Oat Milk:** Opportunity to offer oat milk products at a lower price point, filling the demand gap caused by oat milk shortages and surging prices. ### Who This Affects Most - **Plant-based Dairy Alternatives:** Companies in the plant-based dairy industry can capitalize on the demand for oat-based milk alternatives by introducing innovative oat milk products. - **Beverage Manufacturing:** Beverage manufacturers have the opportunity to create and market oat milk products with superior texture and taste, appealing to the modern consumer. - **Food Retail:** Food retail businesses can meet the demand for affordable oat milk products by offering competitively priced options, filling the gap left by shortages and high prices. ## Related on Trend Hunter - [Latte-Flavored Plant-Based Creamers](https://www.trendhunter.com/trends/silk-sweet-oat-latte-creamer.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Fine-Tuned Oat Milk Beverages](https://www.trendhunter.com/trends/oat-milk-varieties.md) - [Vegan-Friendly Milk Beverages](https://www.trendhunter.com/trends/veganfriendly-milk-beverage.md) - [Oat-Based Cold Foam Creamers](https://www.trendhunter.com/trends/silk-oat-cold-foam-creamer.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Flavored Oat-Based Creamers](https://www.trendhunter.com/trends/oatmilk-creamer.md) - [Festive Oat Milk Drinks](https://www.trendhunter.com/trends/hot-cocoa-oatmilk.md) - [Hybrid Almond Oat Drinks](https://www.trendhunter.com/trends/almond-breeze-original-almond-oat-blend.md)