# High-Protein Oat Snacks Millionaire Crunch is a Low-Sugar, Protein-Packed, Gluten-Free Snack By Laura McQuarrie | Published 2019-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-snack References: [kickstarter](https://www.kickstarter.com/projects/oatein/oatein-millionaire-crunch-vegan-oats-and-protein?ref=section-food-craft-projectcollection-staff-picks-category) & [oatein](https://www.oatein.com/our-range) Knowing that many consumers are looking for flavorful and nourishing plant-powered snacks, Oatein set out to create a [vegan-friendly version of its oat snacks](https://www.trendhunter.com/trends/puffed-oat-cakes) and is now taking to [Kickstarter](https://www.trendhunter.com/trends/nustack) to introduce Millionaire Crunch. This new vegan snack is high in protein, low in sugar and gluten-free, as well as indulgent—it combines oats with caramel and chocolate. While the oat snacks are high in protein, they have the potential to appeal to more than just gym-goers, as they offer a quick and guilt-free way for people to refuel on the go. Oatein's Millionaire Crunch is available in three flavors: Salted Caramel and Chocolate Orange, which are zero-sugar and vegan-friendly, while Hazelnut Caramel is a vegetarian-friendly treat—all of which are loaded with 15 grams of protein. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-powered Snacks:** Opportunity for plant-based snack brands to create flavorful and nourishing options. - **High-protein Snacks:** Potential for snacks high in protein to appeal to a wider consumer base beyond gym-goers. - **Gluten-free Snacks:** Demand for gluten-free snacks presents an opportunity for brands to create indulgent options for consumers with dietary restrictions. ### Where This Applies - **Vegan Snack Industry:** Chance for vegan snack brands to introduce innovative and protein-packed options to the market. - **Health and Wellness Industry:** Disruptive innovation opportunity for brands to create guilt-free and nourishing snacks for on-the-go consumers. - **Specialty Food Industry:** Potential for gluten-free snack brands to create indulgent treats for consumers with dietary restrictions. ## Related on Trend Hunter - [Protein-Rich Oat Flapjack Snacks](https://www.trendhunter.com/trends/warrior-raw-cookies-cream-flapjack.md) - [Crunchy Low-Sugar Protein Bars](https://www.trendhunter.com/trends/one-crunch.md) - [Plant-Based Protein Granola Snacks](https://www.trendhunter.com/trends/catalina-crunch-protein-granola.md) - [Textually Crunchy Snack Bars](https://www.trendhunter.com/trends/one-crunch-bars.md) - [Protein-Rich Granolas](https://www.trendhunter.com/trends/natures-path-love-crunch-granola.md) - [Gourmet High-Protein Snacks](https://www.trendhunter.com/trends/highprotein-snacks.md) - [Crunchy Nut-Free Snack Products](https://www.trendhunter.com/trends/proper-crunch-corn.md) - [Protein-Packed Baked Crisps](https://www.trendhunter.com/trends/cronchclub.md) - [Nostalgic Protein-Rich Oatmeals](https://www.trendhunter.com/trends/protein-oatmeal.md)