# Fruity Oat Smoothies Moma's 'Yog-Oat Smoothie' Offers More Nutrition Than Regular Yogurt Drinks By Laura McQuarrie | Published 2016-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-smoothie References: [berryondairy.blogspot](http://berryondairy.blogspot.ca/2016/06/millennial-moms-attracting-them-to-your.html) & [momafoods](http://www.momafoods.co.uk/our-breakfasts/yog-oat-smoothie/) The Moma 'Yog-Oat Smoothie' is a nourishing [low-fat yogurt drink](https://www.trendhunter.com/trends/oikos-fusion) that's been enhanced with the addition of real fruit and oats. In order to assure consumers that the texture of the drink is satisfyingly smooth and chunk-free, the front portion of Moma's packaging includes a promise of "no bits." The single-serve bottles come in vibrant fruit flavors like Mango & Peach, as well as Strawberry & Banana, which will appeal to consumers who are looking for a healthy, easy and ultra-portable way to fuel up on [protein and fiber](https://www.trendhunter.com/trends/yogurt-granola-pots). With many young Millennials and Millennial parents seeking products that will quickly supply protein, [yogurt and yogurt drinks](https://www.trendhunter.com/trends/onthego-yogurt) like these ones are especially appealing for delivering benefits in a read-to-drink format. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 31% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Enhanced Yogurt Drinks:** The popularity of Moma's 'Yog-Oat Smoothie' highlights the trend of enhanced yogurt drinks that offer additional nutrition and flavor. - **Real Fruit Infusions:** The inclusion of real fruit in Moma's 'Yog-Oat Smoothie' reflects the trend of consumers seeking beverages with natural and authentic flavors. - **Convenient Protein & Fiber Boosts:** The convenience and nutritional benefits of single-serve yogurt drinks like Moma's 'Yog-Oat Smoothie' cater to consumers looking for on-the-go protein and fiber sources. ### Who This Affects Most - **Beverage Industry:** The rise of enhanced yogurt drinks presents opportunities for innovation and product expansion within the beverage industry. - **Health Food Industry:** The demand for real fruit-infused and nutritionally fortified products like Moma's 'Yog-Oat Smoothie' opens up disruptive innovation possibilities in the health food industry. - **Convenience Food Industry:** The popularity of convenient single-serve yogurt drinks demonstrates a potential for disruptive innovation in the convenience food industry, specifically in the protein and fiber segment. ## Related on Trend Hunter - [Pouch-Packaged Fruit Smoothies](https://www.trendhunter.com/trends/motts-fruit-smoothie.md) - [Oat-Based Yogurt Drinks](https://www.trendhunter.com/trends/beyond-moo.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Yogurt-Based Protein Oat Snacks](https://www.trendhunter.com/trends/nomadic-power-oats.md) - [Oat-Blended Yogurt Pots](https://www.trendhunter.com/trends/yeo-valley-organic-little-yeos.md) - [Blended Fruity Oat Snacks](https://www.trendhunter.com/trends/oaty-smooshies.md) - [Vitaminized Fruit Smoothies](https://www.trendhunter.com/trends/froosh.md) - [On-the-Go Yogurt Drinks](https://www.trendhunter.com/trends/yoplait-yop.md) - [Kids' Overnight Oat Smoothies](https://www.trendhunter.com/trends/overnight-oat-smoothies.md)