# Cholesterol-Lowering Oat Products OatWell's New Range Spotlights the Oat Beta-Glucan Ingredient By Kalin Ned | Published 2019-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-product References: [businesswire](https://www.businesswire.com/news/home/20140513005518/en/OatWell-Introduces-Oat-Beta-Glucan-Products-UK-Consumers) & [friendoatwell](http://www.friendoatwell.co.uk) OatWell introduced a natural, non-GMO line of oat products that are sure to contribute to the consumer's diet in a valuable way. The range includes a powder, an instant drink mix, and a [cereal bar](https://www.trendhunter.com/trends/kelloggs-oaties). The highlight of the newly released collection is that the oat products contain oat beta-glucan which is scientifically proven to manage levels of cholesterol and reduce the risk of heart disease. Moreover, OatWell's offerings prove to be exceptionally easy for consumers on-the-go or as an afternoon snack. The Original Oat Powder, for example, contains three grams of the wellness-promoting ingredient and can be sprinkled onto a [bowl of yogurt](https://www.trendhunter.com/trends/nomadic-power-oats) or mixed into a glass. A shake per day of the [instant mix](https://www.trendhunter.com/trends/oat-shaker), on the other hand, is said to "reduce blood cholesterol." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Natural Oat Products:** The market is ripe for innovative natural oat products that provide health benefits like managing cholesterol levels. - **Convenient Oat-based Snacks:** There is an opportunity to disrupt the snacking industry with convenient oat-based products that offer health benefits on-the-go. - **Science-backed Wellness Foods:** The demand for science-backed wellness foods presents an opportunity for innovative products like oat-based items that provide proven health benefits. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore the potential of natural oat products to offer functional and healthy choices to consumers. - **Health and Wellness:** The health and wellness industry can incorporate oat-based snacks to provide convenient and effective options for managing cholesterol levels. - **Nutraceuticals:** The nutraceuticals industry can leverage the science-backed benefits of oat beta-glucan to develop innovative wellness products for heart health. ## Related on Trend Hunter - [Whole-Grain Barley Flours](https://www.trendhunter.com/trends/beneo-2.md) - [Functional Heart Health Foods](https://www.trendhunter.com/trends/step-one.md) - [Oat-Powered Breakfast Products](https://www.trendhunter.com/trends/moma-foods.md) - [High-Fiber Instant Oats](https://www.trendhunter.com/trends/oatrageously-original-instant-porridge.md) - [Nutrition-Minded Oat Products](https://www.trendhunter.com/trends/whites-oats.md) - [Naturally Sweetened Oat Products](https://www.trendhunter.com/trends/oatbox.md) - [High-Fiber Instant Oatmeals](https://www.trendhunter.com/trends/mylk-labs.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Flavored Gluten-Free Granolas](https://www.trendhunter.com/trends/glebe-farm.md)