# Plant-Based Egg Nog Chobani Launches Vegan Oat Nog in Time for the Christmas Holidays By Niko Pajkovic | Published 2021-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-nog References: [vegnews](https://vegnews.com/2021/11/chobani-vegan-oat-nog) & [chobani](https://www.chobani.com/)  Yogurt brand Chobani has announced the launch of its new vegan-friendly Oat Nog. This limited-edition drink intends to replicate the taste and texture of traditional egg nog -- a festive drink enjoyed during the holidays. The new beverage replaces dairy and egg with a whole grain oat formula. Oat Nog will be available from now through December at prominent retailers throughout North America. The new product will join a batch of other limited-edition festive vegan offerings from Chobani, including Pumpkin Spice Oat Coffee Creamer and Peppermint Mocha Oat Coffee Creamer. “We’re excited to offer a plant-based option of this favorite, iconic drink,” said Peter McGuinness, Chobani President, and COO. According to McGuinness, shoppers can expect a "creamy" beverage that is on par with the real thing. Image Credit: Chobani ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 77% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan Holiday Beverages:** The rise in demand for vegan alternatives during the holiday season creates a disruptive innovation opportunity for plant-based beverage companies. - **Oat Milk Products:** The growing trend of oat milk consumption provides opportunities for food and beverage companies to innovate and create new oat-based products. - **Limited-edition Products:** Companies can capitalize on the seasonal excitement and demand for limited-time products by launching new and innovative holiday-themed products. ### Who This Affects Most - **Plant-based Food and Beverage:** As consumers shift to plant-based diets, the plant-based food and beverage industry continues to grow. - **Dairy Alternatives:** The rise of dairy alternatives provides a disruptive innovation opportunity for companies to create new and better plant-based options. - **Coffee Creamer:** There is an opportunity for innovation in the coffee creamer industry by creating new plant-based options that cater to different dietary needs and preferences. ## Related on Trend Hunter - [Oat-Based Holiday Beverages](https://www.trendhunter.com/trends/chobani-oat-nog.md) - [Plant-Based Eggnog](https://www.trendhunter.com/trends/oatnog.md) - [Seasonally Spiced Greek Yogurts](https://www.trendhunter.com/trends/chobani-greek-yogurt-spiced-holiday-nog.md) - [Dairy-Free Egg Nog](https://www.trendhunter.com/trends/trader-joes-o-nog.md) - [Seasonal Macadamia Beverages](https://www.trendhunter.com/trends/veggnog.md) - [Elevated Holiday Dairy Products](https://www.trendhunter.com/trends/chobani-seasonal-products.md) - [Hard Oat Nog Drinks](https://www.trendhunter.com/trends/hard-oat-nog.md) - [Plant-Powered Coffee Creamers](https://www.trendhunter.com/trends/plant-based-coffee-creamers.md) - [Oatmilk Pumpkin Spice Drinks](https://www.trendhunter.com/trends/oatmilk-pumpkin-spice-drink.md)