# Child-Focused Vegan Chocolate Products The Happi Oat M!lk Chocolate Advent Calendar is Tasty By Michael Hemsworth | Published 2021-09-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oat-mlk-chocolate-advent-calendar References: [conveniencestore](https://www.conveniencestore.co.uk/products/happi-free-from-releases-dairy-free-christmas-lines/659578.article) & [happifreefrom](https://happifreefrom.com) The [Happi Oat M!lk](https://www.trendhunter.com/trends/oat-mlk-chocolate-range) Chocolate Advent Calendar is a vegan-friendly treat for young consumers that will provide them with a way to count down the days during the holidays in a tasty way. The product will be launched on September 21 at a suggested price point of £7.50 in the UK and features 24 four-gram ethically sourced chocolates for the person to enjoy. The product comes as part of the continued expansion of [vegan-friendly treats](https://www.trendhunter.com/trends/aldi-and-choviva) as consumers seek out ways to augment traditions with modern preferences. Founder of [Happi Gavin Cox](https://www.trendhunter.com/trends/happi-easter-products) spoke on the new Happi Oat M!lk Chocolate Advent Calendar saying, "Seasonal ranges and gifting opportunities are becoming a key category within the vegan and plant-based chocolate market. Our new seasonal lines offer consumers a delicious and affordable choice that promotes inclusivity at this important time of year.” ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 35% | Activity: 77% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Vegan-friendly Chocolate:** Explore expanded market opportunities for ethical and plant-based products. - **Seasonal Vegan Treats:** Tap into the growing trend of plant-based and vegan offerings during holiday seasons. - **Ethically-sourced Chocolate:** Meet consumer demand for transparency and sustainability by offering products made with ethically-sourced cocoa. ### Where This Applies - **Food and Beverage:** Innovate your food and beverage product lines to include more plant-based, ethical, and vegan options. - **Retail:** Retailers can increase their offerings of vegan-friendly and ethically-sourced treats to meet consumer demand. - **Candy and Confections:** Chocolate manufacturers and other confectionary companies can launch new product lines of vegan and ethically-sourced chocolate products to capture more market share. ## Related on Trend Hunter - [Vegan-Friendly Advent Calendars](https://www.trendhunter.com/trends/happi-advent-calendar.md) - [Plastic-Free Vegan Advent Calendars](https://www.trendhunter.com/trends/the-happi-advent-calendar.md) - [Festive Plant-Based Chocolate Bars](https://www.trendhunter.com/trends/happi-free-from-oat-milk-chocolates.md) - [Vegan-Friendly Easter Chocolate Products](https://www.trendhunter.com/trends/happi-easter-products.md) - [Festive Flexitarian Chocolate Products](https://www.trendhunter.com/trends/oat-mlk-chocolate-range.md) - [Vegan-Friendly Holiday Chocolates](https://www.trendhunter.com/trends/moo-free-christmas-range.md) - [Vegan Chocolate Advents](https://www.trendhunter.com/trends/ultimate-advent-calendar.md) - [Festive Free-From Chocolate Products](https://www.trendhunter.com/trends/nomo-chocolate.md) - [Eco-Friendly Chocolate Advent Calendars](https://www.trendhunter.com/trends/alter-eco-advent-calendar.md)