# Probiotic Oat-Based Yogurts Nancy's Probiotic Foods Launched a Line of Oat Milk Yogurt Products By Laura McQuarrie | Published 2019-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-milk-yogurt References: [vegnews](https://vegnews.com/2019/3/dairy-creamery-launches-vegan-oat-milk-yogurt-across-the-us) & [nancysyogurt](https://nancysyogurt.com/products/oatmilk-non-dairy-yogurt) Some of the products offered by [Nancy's Probiotic Foods](https://www.trendhunter.com/trends/nancys-organic-butter) include everything from whole milk yogurt and grass-fed yogurt to organic probiotic Greek yogurt—and now, the company is launching a range of [probiotic oat milk yogurt](https://www.trendhunter.com/trends/oat-coconut-yoghurt). These all-new, [dairy-free yogurt products](https://www.trendhunter.com/trends/dairyfree-yogurts) made from gluten-free oats are packed with live non-dairy probiotics. The vibrant plant-based yogurts are available in both six-ounce and 24-ounce containers and flavors like Plain, Vanilla, Strawberry Hibiscus and Blueberry. According to Sheryl Kesey Thompson, Nancy’s co-owner and Vice President of Marketing, "As interest in plant-based options continues to grow, and as a company with a long heritage of probiotic innovation, it made sense to update and offer a new line of non-dairy products." As a company that offers a variety of classic dairy products, Nancy's Probiotic Foods invested in getting the creamy texture and nutritional value of the new yogurts just right. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Probiotic Yogurt:** More companies are exploring the market of non-dairy probiotic yogurt, made from oats and other plant alternatives. - **Flavored Oat Milk Yogurt:** The trend of flavored oat milk yogurt is growing, with unique and rich flavors like Strawberry Hibiscus and Blueberry. - **Innovative Probiotic Products:** Companies like Nancy's Probiotic Foods are pushing the boundaries of probiotic innovation, creating exciting new product lines for consumers. ### Where This Applies - **Dairy Alternatives:** The dairy alternative industry is ripe for disruption in the yogurt market, as more consumers opt for plant-based products. - **Probiotic Supplements:** The probiotic supplement industry could benefit from the innovation in probiotic foods, as consumers seek out new and unique ways to boost their gut health. - **Organic Food:** As interest in organic and natural foods continues to grow, companies like Nancy's Probiotic Foods can capitalize on the trend with their commitment to high-quality, non-GMO ingredients. ## Related on Trend Hunter - [Paper-Based Yogurt Cups](https://www.trendhunter.com/trends/singleserve-oatmilk-yogurt.md) - [Vegan Probiotic Yogurt Products](https://www.trendhunter.com/trends/oat-kefir-yorgut.md) - [Family-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-range.md) - [Oat-Based Yogurt Drinks](https://www.trendhunter.com/trends/beyond-moo.md) - [Fruity Plant-Based Yogurts](https://www.trendhunter.com/trends/vitasoy.md) - [Dairy-Like Oat Yogurt Ranges](https://www.trendhunter.com/trends/fazer-aito-smooth.md) - [Dairy-Free Icelandic Yogurts](https://www.trendhunter.com/trends/oatmilk-skyr.md) - [Nutrient-Dense Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurts.md) - [Probiotic Dairy-Free Yogurt Products](https://www.trendhunter.com/trends/probiotic-yogurt-alternative.md)