# Oat Milk Shampoos Aveeno's Oat Milk Blend Shampoo Nourishes the Scalp, Hair Lengths and Ends By Laura McQuarrie | Published 2021-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oat-milk-shampoo References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/boots-lockdown-buys) & [aveeno](https://www.aveeno.ca/products/scalp-soothing-oat-milk-shampoo) [Oat](https://www.trendhunter.com/trends/oat-milk-chai) milk has gone from being a beloved plant-based addition to cafe drinks to a nourishing ingredient in skin, body and hair care products, as seen in [Aveeno's](https://www.trendhunter.com/trends/aveeno-baby-healthy-start) oat milk shampoo. The Oat Milk [Blend](https://www.trendhunter.com/trends/draught-oat-flat-white) Shampoo boasts a pH-balanced formula that's ultra-nourishing to the hair and scalp and beneficial for reducing irritation. Ideal for dry and damaged hair, the shampoo boasts oats as the first ingredient in its farm-fresh formula. Free from sulfates, dyes and parabens, the shampoo also includes an infusion of almond milk to balance moisture. The brand also offers companion products like conditioner, leave-in hair treatments and overnight hair masks made with an infusion of oats and almond milk for deep replenishment. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 36% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Plant-based Beauty Products:** The trend of using plant-based ingredients in beauty products is growing rapidly, creating opportunities for businesses to innovate and shift towards sustainable and natural ingredients. - **Farm-to-skin/farm-to-hair Formulas:** Consumers are increasingly interested in knowing where their beauty products come from, creating opportunities for companies to source locally and create farm-to-skin/hair formulas. - **Sulfate-free Hair Care:** As sulfate-free products become more popular, companies can capitalize on this trend by creating hair care products that are gentle and nourishing, without harsh chemicals that may be damaging to hair. ### Industries Being Reshaped - **Beauty:** The beauty industry is constantly evolving, and companies can gain an advantage by incorporating trendy ingredients and formulations into their products for consumers seeking natural and effective solutions. - **Agriculture:** The use of ingredients like oats and almonds in beauty products presents opportunities for farmers and agricultural businesses to supply the beauty industry with fresh, sustainable and locally sourced ingredients. - **E-commerce:** With the rise of online shopping, e-commerce businesses can take advantage of this trend by offering a wider variety of plant-based, sulfate-free, and farm-to-skin/hair products to consumers looking for natural alternatives. ## Related on Trend Hunter - [Goat Milk Haircare](https://www.trendhunter.com/trends/milk-therapy.md) - [Oatmeal-Powered Cleansing Milks](https://www.trendhunter.com/trends/oatmeal-cleansing-milk.md) - [Honey-Infused Shampoos](https://www.trendhunter.com/trends/honey-water-moisture-restoring-shampoo.md) - [Milky Hair Serums](https://www.trendhunter.com/trends/heavenly-hair-milk.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Culinary Oat Milks](https://www.trendhunter.com/trends/oat-milk-for-cooking.md) - [Organic Oat-Based Coffee Milks](https://www.trendhunter.com/trends/organic-oat-barista-blend.md) - [Plant-Powered Pre-Shampoo Products](https://www.trendhunter.com/trends/botanical-repair.md) - [Ethically-Sourced Oat Alt Milks](https://www.trendhunter.com/trends/organic-valley-oat-beverages.md)