# Plant-Based Peanut Butter Cups The 7th Heaven Oat Milk Peanut Butter Cups are Dairy-Free By Michael Hemsworth | Published 2024-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-milk-peanut-butter-cups References: [vegconomist](https://vegconomist.com/products-launches/7th-heaven-chocolate-oat-milk-peanut-butter-cups-rival-reeses/) & [7thheavenchocolate](https://www.7thheavenchocolate.com/)  The 7th Heaven Oat Milk Peanut Butter Cups have been created by the vegan chocolate brand to compete with major brands on the market and provide consumers with a [dairy-free alternative](https://www.trendhunter.com/trends/jell-o-1) to try out. The product is crafted with a dairy-free, non-GMO and cruelty-free recipe that is also Kosher Pareve Certified and made with fair trade cocoa. The result is a high-quality alternative to traditional [peanut butter cups](https://www.trendhunter.com/trends/topless-peanut-butter-cups) on the market that are reported by the brand to be preferred by many consumers in a blind taste test. Co-Founder Elya Adi spoke on the 7th Heaven Oat Milk Peanut Butter Cups saying, "Our Peanut Butter Cups are the culmination of our commitment to excellence, sustainability, and compassion. It’s a proud moment for us to offer a product that not only competes with giants like [Reese’s](https://www.trendhunter.com/trends/hersheys-plant-based) but also delivers a tastier experience. We’re not just launching another chocolate product; we’re introducing a taste and lifestyle revolution." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 48% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Dairy-free Sweets:** Opportunities for brands to innovate in the dairy-free dessert market with high-quality alternatives and unique flavor profiles. - **Vegan Chocolate Creations:** Exploring the growing demand for vegan chocolate products featuring non-GMO, cruelty-free, and sustainable ingredients. - **Alternative Taste Experiences:** Creating unique and preferred taste profiles in the chocolate market through innovative recipes and ingredient combinations. ### Who This Affects Most - **Plant-based Foods:** Embracing the shift towards plant-based options in the food industry by offering dairy-free alternatives with ethical sourcing. - **Confectionery:** Revolutionizing the confectionery sector by introducing dairy-free and vegan-friendly chocolate products that cater to evolving consumer preferences. - **Sustainable Snacking:** Disrupting the snacking industry by providing sustainable and delicious alternatives to traditional treats, appealing to conscious consumers. ## Related on Trend Hunter - [Textural Oat Milk Chocolates](https://www.trendhunter.com/trends/7th-heaven-chocolates.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/loveraw-peanut-butter-cups.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md) - [Mainstream Plant-Based Chocolate Bars](https://www.trendhunter.com/trends/hersheys-plant-based.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-crispies.md) - [Delectably Dairy-Free Chocolates](https://www.trendhunter.com/trends/dairyfree-oat-milk-chocolates.md) - [Shareable Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-mlk-chocolate.md) - [Plant-Based Chocolate Puddings](https://www.trendhunter.com/trends/jello-oat-milk-chocolate-pudding.md) - [Creamy Milk-Free Chocolates](https://www.trendhunter.com/trends/milk-free-chocolate.md)