# Functional Oat Milk Lattes Pop & Bottle's Oat Milk Drinks Feature Collagen, Nootropics & More By Laura McQuarrie | Published 2019-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-milk-lattes References: [bevnet](https://www.bevnet.com/news/2019/pop-bottle-launches-functional-oat-milk-lattes) & [popandbottle](https://www.popandbottle.com/collections/plant-rich-milks-lattes) The sheer popularity of oat milk creates an instant selling feature when the plant-based milk alternative is added to a [ready-to-drink beverage](https://www.trendhunter.com/trends/minus-coffee-oat-milk-latte) but [Pop & Bottle's](https://www.trendhunter.com/trends/oat-milk-candle) oat milk lattes are packed with other functional benefits. The brand's plant-based lattes are packaged in soft pastel-colored cans that identify flavors like Classic, Vanilla, Double and Mocha. Each of these oat milk lattes is enriched with different functional ingredients like collagen, antioxidants, nootropics and adaptogens. While coffee lovers and oat milk fans alike will be drawn to the fact that the beverages are made with fair trade, certified organic coffee beans, they will also appreciate the added benefits that are packed into the nourishing dairy-free drinks. According to Pop & Bottle's CEO and co-founder, Jash Mehta, oat milk was selected for these drinks "due to demand from our customers and because it provides a delicious, dairy-free base that complements [its] coffee." ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Functional Beverages:** There is a growing trend of adding functional ingredients to beverages, such as collagen, antioxidants, nootropics, and adaptogens, to enhance their health benefits. - **Plant-based Milk Alternatives:** The popularity of oat milk as a dairy-free, plant-based milk alternative is driving innovation in the beverage industry, creating opportunities to explore different flavors and functional variations. - **Collagen-infused Drinks:** Collagen is emerging as a popular functional ingredient in drinks, offering potential for market disruption through the development of innovative collagen-infused beverages. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can capitalize on the trend by developing a wide range of functional oat milk drinks to cater to health-conscious consumers looking for innovative and nourishing alternatives. - **Coffee Industry:** The coffee industry can tap into the oat milk trend by incorporating oat milk into their products and experimenting with different functional ingredients, appealing to consumers seeking healthier and more diverse beverage options. - **Health and Wellness Industry:** The health and wellness industry can leverage the demand for functional oat milk lattes by creating innovative products that combine the benefits of plant-based milk alternatives with additional nutrients and functional ingredients. ## Related on Trend Hunter - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md) - [Adaptogenic Alt Milks](https://www.trendhunter.com/trends/oatmilk-adaptogens.md) - [Functional Vitamin-Enriched Oat Milks](https://www.trendhunter.com/trends/minor-figures-hyper-oat.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [RTD Protein Cold Brew Lattes](https://www.trendhunter.com/trends/protein-cold-brew-latte.md)