# Canned Oat Milk Lattes RISE Brewing Co.'s New Product Combines Nitro Cold Brew & Plant-Based Milk By Laura McQuarrie | Published 2018-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-milk-latte References: [instagram](https://www.instagram.com/p/BmBjLFvhwq2/?taken-by=risebrewingco) & [livekindly.co](https://www.livekindly.co/rise-brewing-co-s-canned-vegan-oat-milk-lattes-u-s/) [RISE Brewing Co.](https://www.trendhunter.com/trends/customer-collaboration-hubs) recently launched a vegan oat milk latte in a conveniently canned format that combines nitro cold brew coffee with creamy oat milk. When it came to funding the new beverages, RISE Brewing Co. took to [Kickstarter](https://www.trendhunter.com/trends/nustack) to determine the demand for the oat-based beverage. As part of the development of the beverage, RISE CEO Grant Gyesky notes that "We decided to pair our cold brew coffee with oat milk after over a year of trying virtually every existing dairy alternative." Of all the plant-based milk products tested with coffee, oat milk came out on top due to its superior taste, nutritional value and consistency. RISE Brewing Co.'s new product range includes Oat Milk and a oat milk-based Mocha variety, as well as a Classic option that includes organic dairy. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Canned Oat Milk Lattes:** Opportunity for creating more convenient and portable plant-based coffee drinks with oat milk. - **Nitro Cold Brew:** Disruptive innovation potential in infusing nitrogen in beverages to create a smooth and creamy texture. - **Vegan Dairy Substitutes:** Growing demand for plant-based alternatives to traditional dairy products, such as oat milk, in the beverage industry. ### Who This Affects Most - **Beverage:** Innovative opportunities for introducing new canned coffee beverages with oat milk. - **Plant-based:** Expanding market for plant-based milk products, particularly oat milk, as a viable alternative to dairy. - **Food and Beverage:** Opportunity to tap into the trend of combining coffee beverages with plant-based milk for broader consumer appeal. ## Related on Trend Hunter - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Canned Plant-Based Coffee Drinks](https://www.trendhunter.com/trends/oatly-iced-coffees.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md) - [Spiked Non-Dairy Lattes](https://www.trendhunter.com/trends/spiked-oat-milk-latte.md) - [Ready-to-Drink Canned Lattes](https://www.trendhunter.com/trends/oatmilk-lattes.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Oat Milk Tea Lattes](https://www.trendhunter.com/trends/asian-milk-teas.md)