# Culinary Oat Milks Alongside Flavored Varieties, Fazenda Futuro Created an Oat Milk for Cooking By Laura McQuarrie | Published 2023-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-milk-for-cooking References: [instagram](https://www.instagram.com/p/CuoxFr1Olsj/?img_index=4) & [fazendafuturo.io](https://www.fazendafuturo.io/)  Because oat milk is not just for adding to beverages, Fazenda Futuro (also known as [Future Farm](https://www.trendhunter.com/trends/future-farm-tuna) globally) debuted a new range of oat beverages that includes oat milk for cooking. Oat milk can be used in a multitude of practical ways in cooking, such as enriching creamy soups, adding a luscious texture to baked goods or even acting as a smooth and flavorful base for homemade sauces and dressings. This one-liter oat milk for cooking is a product that's been optimized to perform like cow's milk without an overpowering taste from its plant-powered ingredients. This new range of oat beverages from Brazil's top plant-based meat brand also includes original, vanilla and chocolate varieties. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 64% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Versatile Oat Milk:** The trend of oat milk being used in various cooking applications opens up opportunities for versatile plant-based dairy alternatives. - **Flavored Oat Milk:** The introduction of flavored oat milk, such as vanilla and chocolate, provides options for consumers seeking unique and indulgent plant-based beverages. - **Plant-based Meat Brands:** The expansion of plant-based meat brands into oat beverages showcases their commitment to providing a wide range of plant-based products to cater to different consumer needs. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the use of oat milk in various culinary applications, creating innovative plant-based dairy alternatives. - **Dairy Alternatives:** The dairy alternatives industry can capitalize on the growing popularity of oat milk by developing flavored varieties and optimizing them for specific cooking purposes. - **Plant-based Meat:** Plant-based meat brands can expand their product offerings by entering the oat milk market, appealing to consumers looking for a complete range of plant-based options. ## Related on Trend Hunter - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Customizable Oat Milks](https://www.trendhunter.com/trends/customizable-oat-milk.md) - [Hybrid Oat Milks](https://www.trendhunter.com/trends/lactantia-milk-n-oats.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Latte-Ready Oat Milks](https://www.trendhunter.com/trends/oat-milk-barista.md) - [Concentrated Oat Milk Products](https://www.trendhunter.com/trends/liquid-oat-base.md) - [Waterless Plant-Based Milks](https://www.trendhunter.com/trends/blue-farm.md) - [Organic Oat-Based Coffee Milks](https://www.trendhunter.com/trends/organic-oat-barista-blend.md)