# Mission-Driven Oat Milk Chocolates Endangered Species Chocolate's New Bars are Made with Real Oats By Laura McQuarrie | Published 2020-01-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/oat-milk-chocolate References: [candyindustry](https://www.candyindustry.com/articles/88938-endangered-species-chocolate-oat-milk-chocolate-bars) & [chocolatebar](https://www.chocolatebar.com/) Endangered Species Chocolate is passionate about creating products that help to support conservation efforts for endangered species and habitats—and its newest invention is a line of Endangered Species Chocolate Oat Milk Chocolate Bars. These bars are made with [55% cocoa](https://www.trendhunter.com/trends/biona-snacks) and [oat milk](https://www.trendhunter.com/trends/hot-cocoa-oatmilk) in place of dairy milk. These new chocolate bars are offered in flavors like Oat Milk Sea Salt & Almonds + Dark Chocolate, as well as Oat Milk Rice Crisp + Dark Chocolate. As ever, 10% of net profits are put towards Endangered Species Chocolate's [wildlife initiatives](https://www.trendhunter.com/trends/magic-chocolate-truffle-bars). Endangered Species Chocolate's confections offer much more than an ordinary bar of chocolate but they are sure to appeal to anyone with a sweet tooth all the same. Image Credit: Endangered Species Chocolate ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Chocolate:** Opportunity for companies to create chocolate products made with alternative, sustainable ingredients. - **Mission-driven Food Products:** Opportunity to develop food products that contribute to a specific cause or support a mission. - **Plant-based Alternatives:** Opportunity to innovate and create plant-based alternatives in various industries, such as dairy-free oat milk chocolate bars. ### Where This Applies - **Food and Beverage:** Innovations in the food and beverage industry can include sustainable and mission-driven products. - **Confectionery:** Opportunity for confectionery companies to create plant-based alternatives to traditional dairy-based chocolate products. - **Sustainable and Ethical Eateries:** Restaurants and eateries can incorporate sustainable and mission-driven food products into their menus. ## Related on Trend Hunter - [Decadent Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bar.md) - [Textural Oat Milk Chocolates](https://www.trendhunter.com/trends/7th-heaven-chocolates.md) - [Romantic Free-From Chocolates](https://www.trendhunter.com/trends/endangered-species-chocolate-be-mine-mix.md) - [Low-Calorie Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-chocolate-bar.md) - [Delectably Dairy-Free Chocolates](https://www.trendhunter.com/trends/dairyfree-oat-milk-chocolates.md) - [Oat-Based Chocolate Bars](https://www.trendhunter.com/trends/oat-chocolate-bars.md) - [Oat-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/oat-based-milk-chocolate.md) - [Alt Milk Chocolate Bark Snacks](https://www.trendhunter.com/trends/oat-milk-chocolate-snack.md) - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md)