# Vegan Oat Milk Chocolates Happiness in Plants' Chocolates Combine Single-Origin Cocoa & Oat Milk By Laura McQuarrie | Published 2020-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-milk-chocolate-bars References: [livekindly.co](https://www.livekindly.co/cadbury-heir-chocolate-made-with-oat-milk/) & [lovecocoa](https://lovecocoa.com/collections/vegan) Happiness in Plants ([HiP](https://www.trendhunter.com/trends/flask-sized-spirits)) is a new brand by chocolatier and the owner of [Love Cocoa](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg) James [Cadbury](https://www.trendhunter.com/trends/almond-chocolate), and it is introducing vegan oat milk chocolate bars to the UK. HiP’s vegan-friendly chocolate bars combine a base of oat milk with single-origin cocoa, plus other ingredients to create indulgent flavors like Salted Caramel, Salty Pretzel, Smooth & Creamy and Cookies & Cream. The vegan oat milk chocolate bars will not only offer a rich and creamy flavor but will be appealing for their plastic-free packaging. With HiP, Cadbury says: "I believe these innovative, first-to-market products will deliver great-tasting oat milk chocolate to younger consumers who are looking for compelling dairy-free/vegan alternatives." While there are some dairy-free chocolates on the market, these ones are designed to replicate the taste of smooth milk chocolate in a completely plant-based way. Image Credit: Happiness in Plants ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegan Oat Milk Chocolates:** Opportunity for chocolatiers to create indulgent vegan chocolate products using oat milk. - **Plastic-free Packaging:** Opportunity for sustainable packaging companies to create plastic-free alternatives for chocolate bars. - **Dairy-free Alternatives:** Opportunity for food manufacturers to develop dairy-free chocolate products that mimic the taste and texture of milk chocolate. ### Industries Being Reshaped - **Chocolatiers:** Chocolatiers can capitalize on the growing demand for vegan chocolate by creating innovative oat milk chocolate bars. - **Sustainable Packaging:** Companies in the sustainable packaging industry can provide plastic-free solutions for chocolate bars, catering to eco-conscious consumers. - **Food Manufacturing:** Food manufacturers can tap into the dairy-free market by developing delicious and indulgent chocolate products that are suitable for vegans and those with lactose intolerance. ## Related on Trend Hunter - [Decadent Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bar.md) - [Textural Oat Milk Chocolates](https://www.trendhunter.com/trends/7th-heaven-chocolates.md) - [Oat-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/oat-based-milk-chocolate.md) - [Festive Plant-Based Chocolate Bars](https://www.trendhunter.com/trends/happi-free-from-oat-milk-chocolates.md) - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md) - [Delectably Dairy-Free Chocolates](https://www.trendhunter.com/trends/dairyfree-oat-milk-chocolates.md) - [Oat Milk White Chocolates](https://www.trendhunter.com/trends/berry-crunch-white-chocolate-bar.md) - [Plant-Powered Almond Chocolates](https://www.trendhunter.com/trends/almond-chocolate.md) - [Low-Calorie Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-chocolate-bar.md)