# Decadent Oat Milk Chocolates Well&Truly's Oat Milk Chocolate Bars Feature Fine Colombian Cocoa By Laura McQuarrie | Published 2021-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-milk-chocolate-bar References: [fabnews.live](https://fabnews.live/welltruly-launch-plant-based-and-ethical-creamy-oat-milk-chocolate/) & [wellandtruly](https://www.wellandtruly.co.uk/)  [Well&Truly](https://www.trendhunter.com/trends/cheezy-thins) is venturing into the creation of vegan and ethical chocolate with its trio of [oat milk chocolate bars](https://www.trendhunter.com/trends/oat-mlk-chocolate-range), which speak to fans of the non-dairy beverage who are looking to cut down on their consumption of conventional milk products. These bars, which can be found in vibrant varieties like Oat M&lk, Salted Caramel, and [Caramelised Hazelnuts](https://www.trendhunter.com/trends/dairy-free-hazelnut-praline-bar), are made with 100% plant-based ingredients, including high-quality Colombian cocoa. With these bars, the brand is differentiating itself from other confectionery brands that offer vegan-friendly products. Sara Trechman, the co-founder of Well&Truly, says "Existing plant-based chocolate options to date have mainly consisted of high-quality dark chocolate with a cocoa content of 50% or more. Now, due to oat milk’s creamy consistency, plant-based consumers can indulge in a range of milk chocolates too." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 38% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Milk Chocolate:** Well&Truly's oat milk chocolate bars create a new line of plant-based milk chocolate alternatives that cater to vegans and consumers looking to cut down their consumption of conventional milk products. - **Ethical Chocolate:** Well&Truly's vegan oat milk chocolate bars are an example of the growing trend towards ethical chocolate consumption, which can create opportunities for brands to differentiate themselves in the market. - **Innovative Chocolate Flavors:** Well&Truly's trio of oat milk chocolate bars, which come in vibrant varieties like oat m&lk, salted caramel, and caramelised hazelnuts, are an example of the creative and innovative flavors brands can introduce in the chocolate industry to appeal to consumers' changing tastes. ### Sectors Adopting This - **Confectionery:** Well&Truly's oat milk chocolate bars introduces a new line of plant-based milk chocolate alternatives in the confectionery industry that appeals to consumers' changing preferences and dietary restrictions. - **Vegan Food Products:** Well&Truly's oat milk chocolate bars cater to the growing demand for vegan food products, highlighting opportunities for growth in the vegan food market. - **Specialty Foods:** Well&Truly's oat milk chocolate bars offer specialty chocolate products, which can create opportunities for specialty food brands catering to consumers looking for unique and innovative flavors and ethical food products. ## Related on Trend Hunter - [Textural Oat Milk Chocolates](https://www.trendhunter.com/trends/7th-heaven-chocolates.md) - [Oat-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/oat-based-milk-chocolate.md) - [Delectably Dairy-Free Chocolates](https://www.trendhunter.com/trends/dairyfree-oat-milk-chocolates.md) - [Low-Calorie Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-chocolate-bar.md) - [Decadent Oatmilk Truffles](https://www.trendhunter.com/trends/oatmilk-chocolate-truffles.md) - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md) - [Shareable Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-mlk-chocolate.md) - [Coated Alt Milk Caramels](https://www.trendhunter.com/trends/cocomels-caramel-bites.md) - [Citrusy Vegan Chocolate Bars](https://www.trendhunter.com/trends/almond-orange-oat-milk-chocolate-bar.md)