# Oat Milk Chai Blends Blume Emphasizes Responsible Sourcing Techniques By Kalin Ned | Published 2024-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oat-milk-chai References: [itsblume](https://itsblume.com/products/oat-milk-chai-blend)  [Blume](https://www.trendhunter.com/trends/blume) offers an [Oat](https://www.trendhunter.com/trends/readytodrink-oat-lattes) [Milk](https://www.trendhunter.com/trends/bigface) Chai Blend sourced from organic cooperative farms in India. The offering captures and delights the taste buds with its familiar chai flavors, a decaf twist, and no added syrup. The blend stands out on the market as it combines superfood spices with oat milk powder for a smooth, rich taste. The ingredients include decaf black tea extract, ginger root powder, cinnamon powder, and more. Blume emphasizes its floral cardamom, rich ginger, and sweet fennel flavors, balanced with a creamy oat finish. Each addition to the formula is organic and micro-ground to aid in health profile and better absorption. Blume's Oat Milk Chai Blend can be enjoyed hot or cold, as a latte or added to smoothies, oatmeal, or baked goods. This enhances the versatility of the product. Image Credit: Blume ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 36% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Organic Cooperative Sourcing:** Disruptive innovation opportunities lie in creating sustainable and direct relationships with farmers to ensure organic sourcing practices. - **Superfood Spice Fusion:** Exploring unique combinations of superfood spices can lead to innovative flavor profiles in consumer products. - **Multipurpose Product Applications:** Developing products with versatile applications can cater to diverse consumer preferences and usage occasions. ### Where This Applies - **Beverage:** Innovations in sourcing and blending techniques can reshape the beverage industry by offering unique and health-conscious drink options. - **Food:** Integrating superfood spices into food products can revolutionize the food industry and create demand for functional and flavorful offerings. - **Health & Wellness:** Creating multipurpose health-focused products can disrupt the health and wellness industry by providing convenient and adaptable solutions for consumers' needs. ## Related on Trend Hunter - [Functional Fall Superfood Blends](https://www.trendhunter.com/trends/blume.md) - [Delicious Matcha-Powered Latte Blends](https://www.trendhunter.com/trends/latte-blend.md) - [Dairy-Free Spiced Teas](https://www.trendhunter.com/trends/house-of-cha.md) - [Superfood-Infused Latte Blends](https://www.trendhunter.com/trends/salted-caramel-blend.md) - [Vegan-Friendly Chai Blends](https://www.trendhunter.com/trends/gentle-hummingbird-chai.md) - [Organic Oat-Based Coffee Milks](https://www.trendhunter.com/trends/organic-oat-barista-blend.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mint-cocoa.md) - [Ready-to-Drink Matcha Beverages](https://www.trendhunter.com/trends/oat-drink-matcha.md) - [Dairy-Free Chai Almond Lattes](https://www.trendhunter.com/trends/chai-almond-latte.md)