# Creamy Oat Milk Candles The Pop & Bottle x Moodcraft Vanilla Oat Milk Candle Shares Sea Salt Notes By Laura McQuarrie | Published 2024-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oat-milk-candle References: [bevnet](https://www.bevnet.com/news/2024/new-products-trumoo-star-wars-blue-milk-plus-pop-bottle-sanzo-guru-more) & [popandbottle](https://www.popandbottle.com/pages/moodcast-x-pop-bottle)  The soothing essence of oat milk, celebrated for its comforting qualities, has transcended the beverage realm, sparking the [Pop & Bottle](https://www.trendhunter.com/trends/pop-and-bottle) x Moodcraft collaboration on a [Vanilla](https://www.trendhunter.com/trends/vanilla-smoke-body-mist) Oat Milk Candle. This premium coconut wax candle features notes of oat, sea salt and vanilla that take cues from the plant-based latte brand's canned and bottled beverages. Pop & Bottle makes a variety of beverages with a base of oat milk, including Classic Cold Brew, Mocha Cold Brew and [Matcha Green Tea](https://www.trendhunter.com/trends/oat-drink-matcha). From its aromatic notes to pink packaging, the brand's Vanilla Cold Brew shares the most resemblance to its co-branded Vanilla Oat Milk Candle. The limited-edition Vanilla Oat Milk Candle can be purchased individually or as part of a gift box with extras like an aesthetically pleasing matchbox and a gold wick trimmer. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 47% | Activity: 64% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Candle Collaborations:** Exploring unique partnerships between candle brands and plant-based product companies to create innovative and eco-friendly home fragrance options. - **Sensory Beverage-inspired Candles:** Developing candles that evoke specific drink flavors and aromas, enhancing the home environment with familiar and comforting scents. - **Premium Aesthetic Gift Boxes:** Curating luxury gift sets that combine high-quality candles with beautifully designed accessories for a sophisticated gifting experience. ### Where This Applies - **Home Fragrance:** Expanding the boundaries of traditional scented candles by infusing them with unique ingredients and collaborating with diverse brands for innovative offerings. - **Plant-based Beverages:** Inspiring new product extensions and collaborations in the beverage industry by translating popular drink flavors into complementary home fragrance products. - **Luxury Gifting:** Transforming the gift-giving experience by merging premium candles with stylish accessories in thoughtfully curated gift boxes that appeal to design-conscious consumers. ## Related on Trend Hunter - [Calming Vanilla-Scented Candles](https://www.trendhunter.com/trends/pop-and-bottle.md) - [Nutritious Canned Lattes](https://www.trendhunter.com/trends/canned-latte.md) - [Popcorn-Flavored Oat Beverages](https://www.trendhunter.com/trends/oat-drink-barista-popcorn-flavor.md) - [Soda-Inspired Candles](https://www.trendhunter.com/trends/olipop-orange-cream-candle.md) - [Soothing Candle Sets](https://www.trendhunter.com/trends/soothing-candle.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Caffeinated Cocktail Candles](https://www.trendhunter.com/trends/hotel-lobby-candle-x-nespresso-martini-candle.md) - [Cereal-Inspired Candles](https://www.trendhunter.com/trends/general-mills-x-homesick.md)