# Berry-Flavored Oat Beverages Elmhurst 1925's Newest Oat Milk Alternative Boasts a Blueberry Flavor By Laura McQuarrie | Published 2020-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-milk-alternative References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4114-new-on-the-shelves) & [elmhurst1925](https://elmhurst1925.com/products/milked-oats-blueberry-11oz) Oat milk alternatives are popular with consumers for their dairy-free formulas and rich consistencies, as well as classic flavors like vanilla and chocolate. In fact, the brand is expanding its line of single-serve Milked Oats with Vanilla and Chocolate flavors of its own, as well as a brand-new Blueberry variety. The unique plant-based beverage boasts a full serving of whole grains and sets itself apart with a [shelf-stable formula](https://www.trendhunter.com/trends/zero-sugar-oat-drink) with just five ingredients—that's entirely free from added gums or oils. The blueberry-flavored [oat milk alternative](https://www.trendhunter.com/trends/organic-valley-oat-beverages) is made with a base of filtered water and whole-grain oats, plus salt, cane sugar and natural flavors. The satiating beverage is full of fiber and contains 58% of the daily recommended servings of whole grains per carton. Image Credit: Elmhurst 1925 ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 17% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Dairy-free Oat Beverages:** Opportunity to tap into the growing market of consumers looking for plant-based alternatives to dairy milk with oat-based beverages. - **Single-serve Oat Milk:** Launching single-serve options for oat milk allows for convenient on-the-go consumption, catering to busy consumers. - **Shelf-stable Plant-based Beverages:** Creating shelf-stable oat milk alternatives eliminates the need for refrigeration, making it more accessible for distribution and storage. ### Sectors Adopting This - **Plant-based Food and Beverage:** Companies in this industry can expand their product offerings by developing dairy-free oat milk alternatives. - **Convenience and Ready-to-drink:** Expanding the ready-to-drink category to include single-serve oat milk options can cater to time-constrained consumers. - **Packaged Foods and Beverages:** The trend of shelf-stable plant-based beverages presents an opportunity for companies in this industry to develop and market similar products. ## Related on Trend Hunter - [Nutritionally Complete Blueberry Shakes](https://www.trendhunter.com/trends/bol-blueberry-power-shake.md) - [Cereal Milk Oat Beverages](https://www.trendhunter.com/trends/chobani-oatmilk-cereal-oatmilk.md) - [Fine-Tuned Oat Milk Beverages](https://www.trendhunter.com/trends/oat-milk-varieties.md) - [Reformulated Oat Milks](https://www.trendhunter.com/trends/unsweetened-oat-milk.md) - [Oat-Based Yogurt Drinks](https://www.trendhunter.com/trends/beyond-moo.md) - [Creamy Protein-Rich Oat Beverages](https://www.trendhunter.com/trends/nestl-natural-bliss-oat-milk.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Functional Vitamin-Enriched Oat Milks](https://www.trendhunter.com/trends/minor-figures-hyper-oat.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md)