# Better-For-You Oat Milk Chocolates Hershey Set to Launch its First Vegan 'Oat Made' Chocolate Bars By Niko Pajkovic | Published 2021-09-03 | Updated 2021-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oat-made References: [vegnews](https://vegnews.com/2021/9/hersheys-vegan-oat-milk-chocolate-bar) & [thehersheycompany](https://www.thehersheycompany.com/) The [Hershey](https://www.trendhunter.com/trends/hersheys-oat-made) Company has unveiled a new 'Oat Made' line of chocolate bars -- the brand's first vegan chocolate offering, which contains an [oat milk base](https://www.trendhunter.com/trends/nondairy-chocolate-oat). The vegan-friendly chocolate will be accompanied by a marketing push promoting its healthy, plant-based ingredient list. Offered in flavors such as 'Classic Dark and 'Extra Creamy Almond & Sea Salt,' these better-for-you bars offer a viable alternative to the brand's popular dairy milk-based chocolate. Apparently, the launch of these chocolate bars represents the brand's tentative first steps into the space of [plant-based confectionery products](https://www.trendhunter.com/trends/ritter-sport-vegan-tower) -- a steadily growing sub-category to the vegan revolution currently sweeping through the food industry. "Expanding our expertise, building new capabilities, and delivering more choices in better-for-you confection is the next big category opportunity for us to lead,” said Kristen Riggs, Chief Growth Officer at Hershey. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 89% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Confectionery:** The rise of veganism has resulted in a growing demand for plant-based confectionery, creating opportunities for companies to innovate in this space. - **Better-for-you Snacks:** Consumers are increasingly looking for healthier snack options, presenting an opportunity for companies to develop better-for-you snacks to meet this demand. - **Vegan Chocolate:** As more consumers adopt a vegan lifestyle, there is an opportunity for companies to create chocolate products that cater to this growing market. ### Where This Applies - **Confectionery:** The confectionery industry can capitalize on the trend towards plant-based and better-for-you snacks by developing innovative products that cater to these preferences. - **Vegan Food:** The vegan food industry is growing, providing opportunities for companies to create plant-based snacks and confectionery products that appeal to this market. - **Health & Wellness:** As consumers become more health-conscious, there is an opportunity for companies to create better-for-you snacks and confectionery products that cater to this trend towards healthier lifestyles. ## Related on Trend Hunter - [Oat-Made Vegan-Friendly Candy Bars](https://www.trendhunter.com/trends/hersheys-oat-made.md) - [Mainstream Plant-Based Chocolate Bars](https://www.trendhunter.com/trends/hersheys-plant-based.md) - [Oat-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/oat-based-milk-chocolate.md) - [Decadent Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bar.md) - [Textural Oat Milk Chocolates](https://www.trendhunter.com/trends/7th-heaven-chocolates.md) - [Shareable Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-mlk-chocolate.md) - [Low-Calorie Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-chocolate-bar.md) - [Delectably Dairy-Free Chocolates](https://www.trendhunter.com/trends/dairyfree-oat-milk-chocolates.md) - [Oat-Based Chocolate Bars](https://www.trendhunter.com/trends/vegan-oat-milk-chocolate.md)